1. The relevance of black culture.
There is no doubt that most players in the NBA are black and that many players come from upbringings where violent responses to being "dissed" (whether verbally or physically) are acceptable.
However, the same could be said for players in the NFL, yet there is no similar problem. Why is there a difference? I'd suggest that while the NFL preaches discipline and team play as keys to both on and off-field success (in the NFL, even touchdown celebrations are scrutinized!), the NBA, by contrast, encourages individualistic and self-indulgent behavior. How many players in the NBA don't even pass the ball unless they're forced to?
It only so happens that the rap gangsta culture encourages the same self-indulgence! As a side note, it's also clear that the gansta culture doesn't work. It doesn't help young black men escape poverty or fully participate in society. It only ends up in turf wars where young black men are killed senselessly.
I think the writer would have been better to have simply said that fans will not put up with being beaten, regardless of the provocation. I don't think a black fan would have been any happier with Artest's fist in his face than a white fan.
2. The Response of the NBA
I completely agree with lowering the boom on the three players. I also hope they lose a significant amount of cash in civil suits. Everyone needs to be reminded that there are actually very few justifications in life for laying a beating on someone. Sorry Charles Barkley, but you are clearly out to lunch on this one!
There is no worse marketing I could imagine than laying a beating on your customers! The players are supposed to be partners in business with the owners (at least they make the kind of money that partners make). If they don't understand their responsibilty to the overall marketing of the game, they've simply got to go.
However, I don't think the NBA is actually doing enough. The fans behaved the way they did because trash talking, on and off the court, has been permitted by the league to be a part of the game. There is no need for this. The league should be throwing trash talking players off the court and trash talking fans out of the arena.
3. Comparison to Hockey/Rugby
The fighting in hockey does not threaten the marketing of the sport. It does not indicate a lack of respect for the fans. Many people like to claim that fighting in hockey prevents it from becoming more popular and joining the true "major leagues" of sport. There is no evidence to back up this claim. The North American public enjoys fighting as a sport. Just look at the popularity of wrestling! In my opinion the main reasons that hockey has not grown in prominence more quickly are: 1) they are starting in the disadvantageous position of having to wrest television audiences away from other established programming, 2) the game has become lower scoring, 3) there is too much turnover in franchise locations/identity/players for fans to develop "brand loyalty", and 4) the puck is too hard to see for American audiences (most of whom have never played the game).
I have some regard for what was said about the reconciliation that takes place after rugby games. I think that is the essence of sportsmanship. Hockey could take some notes from that practice. For example, in minor hockey, some genious came up with idea that teams should shake hands before the game! Some sportsmanship that teaches! Usually the referee ends up shepherding the teams off the ice separately at the end of the game! Thankfully, soccer teams at the amateur level still shake hands after the game.
4. Role Models
Charles Barkley is right about one thing - he's certainly no role model! Kids should be discouraged from choosing entertainers as role models (unless they have determined that their career choice is to become an entertainer).
However, everyone should be concerned about their behaviour, whether they are a role model or not! That's the crux of civilization! People, and in particular adults, should not encourage other people, and in particular children, to adopt stupid responses to life's problems. No-one wants to live in a society of self-indulgent Barkleys.