Ultra-High-Net-Worth (UHNW): About 10,395 Canadians (0.0002% of the population) are UHNW individuals, possessing over $30 million USD in assets ($41.69 million CAD)
They're the guys dropping $500 to $1k per hour on SPs like an ordinary person giving candy to a kid.
They're called "whales" in business and everyone hopes to catch/keep a loyal one. They can change a provider's standard of living overnight.
Vegas calls them whales as well because they have caught a big fish and they will treat you like a king until your money runs out