OTB, i respect your enthusiasm, but need to remind again that EMV and tokenization are what make the difference here, and it is good to see the US adopting them. Tokenization will help with online transaction security, and EMV (chip and pin) helps with retail point of sale security. The US is waaay behind Canada on this path.
Here's an article from February.
http://www.computerworld.com/articl...-standard-to-secure-credit-card-payments.html
However, after the recent Target breach that exposed data on 40 million debit and credit cards, calls to adopt the standard in the U.S. have become more strident. MasterCard and Visa have said they want merchants and banks to be ready to start accepting EMV cards by October 2015.
While the planned migration has its benefits, EMV is not quite the panacea that many assume it is, Fortney said. "The downside with EMV is that it was created when there was no Internet, no online commerce, no smartphones and no tablets."
While EMV is great for securing card transactions at point-of-sale terminals, it is less useful for online payments and other card-not-present transactions. That is one of the major reasons why payment card fraud has migrated from point-of-sale systems to online channels in Europe and other places that have already adopted EMV.
Payment card tokenization is one way to address this gap, Fortney noted.
Tokenization is a method for protecting card data by substituting a card's Primary Account Number (PAN) with a unique, randomly generated sequence of numbers, alphanumeric characters, or a combination of a truncated PAN and a random alphanumeric sequence.