Zorba said:
Dave, you said:
"Besides, I'd choose the EVO over the the STi simply because its a Mitsubishi and the other is a Subaru .... "
Are you this label-centric when it comes to other things, too? Clothes, for example?
Who cares who makes what if one car is simply *better* than the other?
Well yeah man ... in no way am I a snob who only think expensive labels are good. But yet, sometimes the label makes all the difference.
Take cameras for example, everyone knows Nikon is the one for SLRs and for high end stuff, you get a Leica ...
Same with electronics and speakers ...
Yeah, sometimes its just marketing and how you present the brand name, but often enough ... if the brand produces high quality products, it markets itself ...
Why do I dislike Mazdas and Subarus? It's because these companie suck compared to other Japanese companies.
When you put Mitsubishi and Fuji Industries head to head ... Mitsubishi would win by a mile ...
It takes a long time to make your brand into a brand name. Honda and Toyota are good examples.
And to relate to this board, SPs don't just become "legends" over night. You have so-so SPs and you got brand name SPs as well as agencies too. Why do you think people here are so loyal to Allison's or Select or VIP? I mean all the agencies market themselves here on TERB the same way ... yet, why are Allison's, Select and VIP considered the "better" ones? It all boils down to reputation and how you built that reputation and maintain your status as a "better" one ...
This is also true for cars as well as other products.
And when it comes to clothes, even though I ain't a big fan of fashion, I consider Guess and Hilfiger to be crappy simply becaue I pesonally don't find them appealing or unique. I rather get a Nautica suit over a Hilfiger suit when the two brands are about the same in terms of pricing ...
