Before I purchased the TL, I went to test drive both the BMW 330 and 530. The 330's price was indeed very attractive as a new model is rolling out soon. So they want to weed out the present model ASAP. Other cars I went to test drive included the G35 and Lexus ES. In the end, I ended up getting the TL with Navi Pack with tinted windows.
The TL may not look as lean as the BMWs but it's design sure is unique. And the features inside are just incredible. I love the touch screen GPS, I love how we have two sets of keyless entry remotes and the seats adjusts immediately when it recognizes which driver is going in, I love the power and I love the HID headlights! I love the look outside and inside of the car.
However, compared to my old man's Lexus LS, the suspension isn't that great. But besides that, can't complain. The TL is perhaps one of the most refined and well engineered car in the below $100,000 range. The best part is, it's half that price.