Be that as it may, I’ve been looking at labels a lot more closely in the last number of years. Country of origin is often a factor not only in the product but also the store for me. Already, sometimes I will gladly pay 25% more for local (e.g. strawberries) and will bypass whenever possible stuff from countries that piss me off. Voting with your wallet really doesn’t cost much (and the difference will be less when the Canadian tariffs go into effect). And it gives you an empowering sense of doing something no matter how insignificant it may be (just like voting). As an individual, it means nothing,, but if 1/3 of the people felt as I did (I know, wishful thinking) it could make a real difference.
The Nestlé milk boycott hit hard but didnt break the giant. It started in the late 1970s, a response to Nestlé’s agressive marketing of infant formula in developing nations, especially in Africa. Clean water was scarce, so when mothers mixed the powder with contaminated water, babys got sick. Some died. But Nestlé pushed their product hard, convincing women that formula was better than breast milk. Many believed it.
The outrage spread. Europe, North America, Canada—students and activists took up the cause. They pressured stores, held protests, made noise. It worked—to a point. The backlash forced the World Health Organization (WHO) to introduce the
International Code of Marketing of Breast-Milk Substitutes in 1981. Nestlé, facing heat, agreed to follow it in 1984. The boycott
paused.
But they didnt really stop. Reports kept coming—formula promotions, shady sales tactics, marketing that undermined breastfeading. By the 90s, the boycott was back. Nestlé pushed back too. PR campaigns, claims of reform, new policies. Critics wern't convinced. Violations of the WHO Code kept surfacing, even into the 2000s and beyond.
In Canada, the boycott raised awareness, made Nestlé squirm a little. Some grocery chains got pressure to drop their products. But Nestlé was too big, too deep in the market. They adapted, shifted tactics, kept selling.
So, did they change? Sure—but only as much as they had to. The boycott proved that protest has power. But Nestlé? It bent, it stumbled, but it never broke.