DeflectionYou can find where the money made vs spent by doing a simple Google search for the LCBO financial report.
There you can see that they spend over $1 billion on operations.
Now remove that cost, multiply the proposed additional number of retail outlets liquor could be sold from (which was estimated at about 2000 (there are currently approx. 660 LCBO retail stores...that's where the 3x comes from.
Also, do a simple Google search on alcohol prices across Canada and you'll be pleasantly surprised that they are very competitive in Alberta? You know why? Because there's competition.