https://www.bnnbloomberg.ca/burger-...t-restaurants-as-early-as-next-year-1.2039899
How does this benefit the customer? And why shouldn't the customer just go to your competitor across the street who doesn't engage in this bullshit?
I don't know where this Kirk Tanner guy went to school, but he sounds like a fucking idiot. Hopefully the franchisees revolt against this harebrained scheme.
Let me get this right....you are proposing to raise the menu prices during the morning, lunch, and dinner rush, when customers want to come to your restaurant? And drop the menu prices outside the rush hours?Wendy's is looking to test having the prices of its menu items fluctuate throughout the day based on demand, implementing a strategy that has already taken hold with ride-sharing companies and ticket sellers.
During a conference call earlier this month, Wendy's CEO Kirk Tanner said that the Dublin, Ohio-based burger chain will start testing dynamic pricing, also known as surge pricing, as early as next year.
“Beginning as early as 2025, we will begin testing more enhanced features like dynamic pricing and daypart offerings, along with AI-enabled menu changes and suggestive selling,” he said. “As we continue to show the benefit of this technology in our company-operated restaurants, franchisee interest in digital menu boards should increase, further supporting sales and profit growth across the system.”
How does this benefit the customer? And why shouldn't the customer just go to your competitor across the street who doesn't engage in this bullshit?
I don't know where this Kirk Tanner guy went to school, but he sounds like a fucking idiot. Hopefully the franchisees revolt against this harebrained scheme.