Raising prices as the economy gets worse when there is less discretionary spending is a bad idea in any business. If others keep their prices the same or offer specials the value of the expensive provider is decreased. In a repeat business, never let the client try the competition.
What type of effect do you in the SP market? Does other agencies increase their prices as well? They can pretty much keep same price, and take greater market share from their competitor who is increasing prices.
Also, lets say if we enter in to recession, what effect do you see in the SP market? Do you see more SP providers coming to this business?
Not sure if job losses going up will effect people in SP business? Its consumer discretionary, but for few it could be consumer staples (as they might addicted to it). I guess top 1% will have some budget/hobby to continue. I was reading some stats on Strip club markets during recession, and during 08-09 it did not really bad for them in US.
I feel, we have not felt a proper recession in Canada since 1982, so probably it's not in anyone's living memory. Next 2-3 years will be indeed very action packed.