He's neither a con artist, sexist, or misogynist.
The majority of women worldwide happily subscribe to his cultural values. North American women are a small subset of women, and even many of them prefer traditional gender roles (in fact almost all of them do on a selective basis - i.e. most want a tall man with a high status job). It's not politically correct to be a traditional woman. It's also very difficult to assume traditional gender roles under current financial burdens for an average couple, even if it is their preference.
That's exactly what Tate and Peterson advocate. Being dependable, protective, healthy, strong, learned, supportive, providing. The only people interpreting this as "dominating douchebags" are people like yourself. If "alpha" means becoming the 1% through effort, sacrifice, risk, competition, learning, and achievement then they're both alpha and they're advocating the same for others.
Both men will be pilloried by male losers and radical feminists that can't stand that their worldview is not only being challenged but easily debunked.