Commercials on TV don't show white couples.

sshotrr

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We are just going through another reverse discrimination phase that is to be demanded in these times.

The more blatant examples were the photo-ops during the recent election campaign. Every Q&A session featured said politician with people from multiple races behind them.

There is no reverse discrimination . There is just discrimination .
 

fictionfactor

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Feb 18, 2013
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Let's see what happens with the Canadian Tire commercials.

I have an ex girlfriend that is of colour and a actress. She's auditioned for scores of work for Canadian Tire and never landed one.

She told me once that when she gets sent out for one she knows she's not going to get it ahead of time but they are obligated to give a diverse audition. Her agent sends her and it's a complete waste of time but she has to go anyways.

I'm thinking this about to change....
have ypu seen the recent CanadianTire Commercial? full of Diversity
 

The Oracle

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have ypu seen the recent CanadianTire Commercial? full of Diversity
Yes in a secondary role I noticed last night. Have to admit I'm not watching a lot of TV these days.

The main guy is a white male though.......Let's see if that changes.
 

mandrill

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Aug 23, 2001
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Yes in a secondary role I noticed last night. Have to admit I'm not watching a lot of TV these days.

The main guy is a white male though.......Let's see if that changes.
You mean you actually watch each tv commercial and take notes of how many white, black, brown and yellow people there are in each one?

Seriously? You do this?
 

unassuming

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I'll tell you who is way under represented in commercials, the asian male (chinese), there are plenty asian chinese females in commercials, but very few males, why is that?

I spend a lot of time in the downtown core, there are chinese males everywhere, more so than black and white males.
 
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John Wick

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This is nothing more that 'woke' culture run amok, and is driven largely out of fear of being seen as politically incorrect. Diversity in commercials at large should be expected as it's the right to do, but it seems like every representation of family or relationships MUST now absolutely be of mixed race/mixed gender as a standard. The problem is that this is far from the actual reality of the world, and specifically North America.

Yes, there are growing numbers and growing societal acceptance of mixed race/mixed gender familial constructs, but they remain a huge minority in context. These commercials feel like woke subliminal brainwashing to me sometimes, like they are trying to indoctrinate me with the idea that this is typical, and not outside the current state of normal.

What annoys me about this behaviour is that it seems to ignore an uncomfortable truth when selling 'inter' as typical and/or 'the norm'. That truth is that while it is mostly whites who have shifted their mindsets into the acceptability category, non-white cultures really have not. Blacks, browns, and asians still all very much prefer relationships, marriages, and families that stay within their own.

Introduction of whites (or other cultures) into black/brown/Asian cultures is still very much opposed to seeing 'outsiders' joining their communities, if not their faiths. Blacks want to see blacks marry other blacks. Same with browns and asians.

I have quite a few white friends who have either experienced directly, or have conveyed stories about their own family members who tried to establish and maintain a mixed relationship only to find themselves largely unwelcome in in the other culture and who met stiff resistance and even overt opposition when trying to integrate into the non-white culture.

Unfortunately in 2021, we as whites are never supposed to ever talk about that though, and if we do, we're immediately branded 'phobic', culturally insensitive, supremacists, and/or racist.

These commercials, in their current form, are simply deliberate misrepresentations of the truth in society.

Out of curiosity, when was the last time you saw a Black, Asian, or Brown couple at the park playing or walking down the sidewalk with their adopted alternate-race child?

Frankly, this mass media onslaught to convert everyone into a virtual signalling, politically correct, and woke activist is getting pretty tired.
 

mandrill

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John, they are probably still a minority; but it's my own experience that mixed race relationships are increasing quickly and massively as people from various national family backgrounds are now 2nd or 3rd generation immigrant and have become simply "Canadians".

Toronto is changing very, very quickly. My mom lives in what used to be a pure white upper middle neighbourhood in mid town. 40 years ago (when she moved in), people used to comment if someone had an Irish, English or Scottish last name and make little jokes about that. Now that same neighborhood is over 50% non white. They are professional, business exec or academic. Their dads and grandads drove cabs and flipped burgers and sent their kids to grad school and law school. It's the new Toronto.
 
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Darts

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John Wick

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John, they are probably still a minority; but it's my own experience that mixed race relationships are increasing quickly and massively...Toronto is changing very, very quickly.
Totally agree, and I think it's great to be honest (the growth, I mean!). I think my problem is with the media's over-woke portrayals. Not EVERYTHING has to be 'mixed' or 'fringe'. I would like to see (and to some degree, am seeing now) more ads featuring single race relationships / family units from distinct POC cultures represented. More distinctly black, brown, and asian families being more frequently and more accurately portrayed as they are, their actual lived experiences being more accurately portrayed in the contexts of real life and the product/service being advertised.

To me, this would be a more truthful representation of current societal norms, especially in Canada where, as you've noted above, the population pendulum is fast swaying in that direction. These family units, in additional to white families, are now badly underrepresented/misrepresented in commercials, and other alternate constructs are IMO being massively oversold and over-represented.

Marketing people will tell you that consumers very much desire to see themselves clearly and accurately represented as such in marketing materials and content. Based on what I see on TV today, seems a LOT of families of all stripes are definitely NOT seeing themselves whatsoever.
 
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fictionfactor

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I'll tell you who is way under represented in commercials, the asian male (chinese), there are plenty asian chinese females in commercials, but very few males, why is that?

I spend a lot of time in the downtown core, there are chinese males everywhere, more so than black and white males.
thats so true never noticed that before but now that you mention it
 

mandrill

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You know there's a poll as to what % of board members have been in a mixed-race relationship on this forum now?

Last time I checked it, over 80% of us have been in a mixed-race relationship. Maybe the commercials are on to something.
 

Darts

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TV commercial for Busch beer. Obviously, an old commercial since both members of the couple are white.
busch2.JPG
 

canada-man

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I'll tell you who is way under represented in commercials, the asian male (chinese), there are plenty asian chinese females in commercials, but very few males, why is that?

I spend a lot of time in the downtown core, there are chinese males everywhere, more so than black and white males.


 

MindJohn

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Aug 27, 2002
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Ever notice? I do. In reality I see more white couples than any other race of couples.

Your observation is barely significant.

If paired at random, just over half of the couples in Canada would be "white" on both sides (and half wouldn't).


TV ads are designed to appeal more to the hip and happening (spontaneous and gullible) people who tend to flock toward larger cities.

The purely white couples who live in rural Saskatchewan can be enticed by online shopping and the like, but when it concerns big sporting events, and what's happening this weekend, the ads are targeting a far less "white" demographic.

IF you take the roughly half/half that would be white couples on one side, and at least one partner a minority on the other side, and then subtract the considerable chunk of those white/white couples who live in rural Canada, before accounting for the considerable immigration to Canada of non-whites over the past 30-ish years (considerable amounts inspired by Hong Kong 1997) who moved to or near to Canadian cities... then you can easily explain what you feel you're seeing. Television media is geared toward what's coming... not toward what has been (no matter whether still living in rural Saskatchewan somewhere). Buy that new refrigerator for 2030... not for 1988.

Who might be enticed to go see the Maple Leafs this weekend ??? (er, well, potentially nobody who wasn't going to already)


That's akin to pointing out that Little House on the Prairie had a lily-white cast and that Little Mosque on the Prairie was far less so.
 

fall

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There is no reverse discrimination . There is just discrimination .
And I believe 50 years ago people were saying "there are no discrimination". There was discriminations on the past and there is a reverse discrimination now. Like college fellowships just for blacks but no fellowships just for whites.
 
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