I think it is a mistake for Ford to get out of the car market, but they've made good financial decisions in the past. Only American car company that didn't go bankrupt a few years ago.
People don't care about fuel economy. If they did, there wouldn't be so many pickup trucks and SUV's on the road.
Fuel economy and emissions is actually an area where government intervention has been good.
'Make what people want' has always been a valid concept. While I agree that regulation to enforce standards is good, necessary and what people have wanted from government for thousands of years, that's a distraction.
Once the auto-makers were compelled to make even the SUVs and trucks more fuel efficient, the small consumer trend which already preferred rugged, reliable (and less pricey) trucks and jeeps over sedate sedans turned into a wave. The manufacturers catered to that, turning them into a family vehicle sold for safety, capacity and go-anywhere under any conditions and gorped with all the toys and tinsel of any car or mini-van. But to consumers that all represented 'value' they wanted parked in their driveway and were willing to pay for. Cars didn't, and vans never had cachet. No one could imagine Matthew McConaughey switching a mini-van's automatic to 'Excite' driving off a ferry into the wilderness. But it sells oxymoronic luxury sport utility.
So now the SUVs and Pickups look more like fashion running shoes (another oxymoron) than the rough tough steel that started the trend a few decades back. Today 'cars' imitate the look of the SUVs (which no one would 'sport 'in or 'utilize' for anything rough or dirty). And even the PotUS wouldn't be driving up in a 'car'.
Ford's just letting its customers dictate its offerings, and like all big business, doing it a bit slow and a bit late even if they're out in fron of their competition. But I ask: If everyone's driving them, and they aren't sporting, hauling or utilizing them, aren't they just cars?