Royal Spa

The UK’s advertising watchdog looking to ban ads with attractive women

canada-man

Well-known member
Jun 16, 2007
31,932
2,882
113
Toronto, Ontario
canadianmale.wordpress.com
"hatred against the beauty of women,........... That’s what feminism is”

- Sara Fernanda Giromin


"Feminism exists as a defender of the selfish sexual and reproductive interests of aging and/or unattractive women".

"The history of feminism is the history of a female sexual trade union, growing in political power in exact correspondence with the steady loss of female sexual power caused by the continual widening of the sexual market".

historyoffmeninism.com


http://www.breitbart.com/london/201...hdog-moves-ban-idealised-images-pretty-women/


The UK’s advertising watchdog is investigating the “objectification and sexualisation of women in ads” because of an “increasing political and public debate” driven by “offended” feminists on social media.

The Advertising Standards Authority (ASA) has already started banning ads featuring attractive women, that supposedly cause “offence, or harm”. Such censorship may now become routine, as the ASA claims it is “alive to changing attitudes and behaviours”.

“Presenting an idealised or unrealistic body image, the mocking of women and men in non-stereotypical roles, the reinforcement of stereotyped views of gender roles, and gender-specific marketing to children are all issues that have gained considerable public interest,” the ASA claims.

The development follows the controversy surrounding Protein World last year — a fitness company that put up billboards in London (pictured above) showing a woman in a bikini beside the words: “Are you beach body ready?”

Feminist and so-called social justice warriors started an aggressive online campaign against the ads, which was picked up by the liberal media and more than 70,000 people signed a petition against them.

However, only a handful turned out to protest in person, and the when the ASA investigated it concluded the ad was “unlikely” to cause “serious offence”.

Nevertheless, following further pressure from feminist activists, just six months later the ASA banned a Gucci fashion ad for featuring what they labeled an “unhealthily thin” model.


The regulator now appears ready to officially change their stance on the matter, and depending on the conclusion of their investigation all attractive women on ads could soon be deemed to cause “offence” and “harm” and be censored.

“The project will report on whether we’re getting it right on gender stereotyping in ads. If the evidence suggests a change in regulation is merited we will set out the best way to achieve it”, they explain.

They promise to be “open-minded” and appeal for “stakeholders”, activists and people who might be offended to send them evidence, adding:

“As a proactive regulator, we want to find out more about these issues. Consequently, we will be doing three things: examining evidence on gender stereotyping in ads, seeking views from a range of stakeholders, and commissioning our own research into public opinion”.

Chief Executive of the ASA, Guy Parker, said: “We’re serious about making sure we’re alive to changing attitudes and behaviours.

“That’s why we’ve already been taking action to ban ads that we believe reinforce gender stereotypes and that are likely to cause serious and widespread offence, or harm.

“And that’s also why we want to engage further with a wide range of stakeholders on the effect of gender stereotyping on society, including through our ‘call for evidence’.

“I look forward to hearing from stakeholders as this important work progresses.”
 

rhuarc29

Well-known member
Apr 15, 2009
9,647
1,280
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I don't know what's happened to the UK lately. They're getting as ridiculous as the US, just in different ways.
 

Occasionally

Active member
May 22, 2011
2,928
7
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SJW don't realize that forging ahead with things they think are ethical just makes the group they are trying to protect weaker. When the government has to get involved with policies, it just solidifies the stereotype that a group is weak.

People may like it or not, but the reason why men in general have an image of strength and power isn't because of physical aspects such as the avg man being stronger than the avg woman in a bench press.

It's because guys in general don't really care, brush things off and move on to other things. If any ads want to make guys look like stupid meatheads, ugly dorks, or the usual guy in a booze ad guy is almost always a pretty good looking fit guy with smooth moves (when 99% of guys can't score in a bar), no guys really care. Notice how in ads, it's usually the man who is made comic relief by being the target of idiocy?

Guys just laugh it off or ignore the stereotypes which businesses use to try to sell their product.
 

Occasionally

Active member
May 22, 2011
2,928
7
38
I don't know what's happened to the UK lately. They're getting as ridiculous as the US, just in different ways.
I'm surprised at this too.

UK and European marketing is much more risque. And the UK is known for cheeky attitudes and humour where people brush it off...... "ahhh... don't be an uptight ninny" kind of attitude.

I guess not.
 

T.O.tourist

Just Me
Dec 5, 2008
1,733
0
36
"hatred against the beauty of women,........... That’s what feminism is”

- Sara Fernanda Giromin


"Feminism exists as a defender of the selfish sexual and reproductive interests of aging and/or unattractive women".

"The history of feminism is the history of a female sexual trade union, growing in political power in exact correspondence with the steady loss of female sexual power caused by the continual widening of the sexual market".

historyoffmeninism.com


http://www.breitbart.com/london/201...hdog-moves-ban-idealised-images-pretty-women/


The UK’s advertising watchdog is investigating the “objectification and sexualisation of women in ads” because of an “increasing political and public debate” driven by “offended” feminists on social media.

The Advertising Standards Authority (ASA) has already started banning ads featuring attractive women, that supposedly cause “offence, or harm”. Such censorship may now become routine, as the ASA claims it is “alive to changing attitudes and behaviours”.

“Presenting an idealised or unrealistic body image, the mocking of women and men in non-stereotypical roles, the reinforcement of stereotyped views of gender roles, and gender-specific marketing to children are all issues that have gained considerable public interest,” the ASA claims.

The development follows the controversy surrounding Protein World last year — a fitness company that put up billboards in London (pictured above) showing a woman in a bikini beside the words: “Are you beach body ready?”

Feminist and so-called social justice warriors started an aggressive online campaign against the ads, which was picked up by the liberal media and more than 70,000 people signed a petition against them.

However, only a handful turned out to protest in person, and the when the ASA investigated it concluded the ad was “unlikely” to cause “serious offence”.

Nevertheless, following further pressure from feminist activists, just six months later the ASA banned a Gucci fashion ad for featuring what they labeled an “unhealthily thin” model.


The regulator now appears ready to officially change their stance on the matter, and depending on the conclusion of their investigation all attractive women on ads could soon be deemed to cause “offence” and “harm” and be censored.

“The project will report on whether we’re getting it right on gender stereotyping in ads. If the evidence suggests a change in regulation is merited we will set out the best way to achieve it”, they explain.

They promise to be “open-minded” and appeal for “stakeholders”, activists and people who might be offended to send them evidence, adding:

“As a proactive regulator, we want to find out more about these issues. Consequently, we will be doing three things: examining evidence on gender stereotyping in ads, seeking views from a range of stakeholders, and commissioning our own research into public opinion”.

Chief Executive of the ASA, Guy Parker, said: “We’re serious about making sure we’re alive to changing attitudes and behaviours.

“That’s why we’ve already been taking action to ban ads that we believe reinforce gender stereotypes and that are likely to cause serious and widespread offence, or harm.

“And that’s also why we want to engage further with a wide range of stakeholders on the effect of gender stereotyping on society, including through our ‘call for evidence’.

“I look forward to hearing from stakeholders as this important work progresses.”


What are your thoughts on this?
 

Ref

Committee Member
Oct 29, 2002
5,110
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113
web.archive.org
I can hardly wait for this politically correct, nanny-state, soccer-mom bullshit to end and the pendulum of common sense, accountability and reality to return.
 
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