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Samsung to Sell Tizen-Based Handsets After Motorola Deal

onthebottom

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Will they become an OS player or stay dominate Android OEM - or perhaps both?


Samsung to Sell Tizen-Based Handsets After Motorola Deal

Samsung Electronics Co. (005930), the world’s largest seller of mobile phones, said it will start selling smartphones this year featuring the Tizen operating system backed by Intel Corp.

“We plan to release new, competitive Tizen devices within this year and will keep expanding the lineup depending on market conditions,” Suwon, South Korea-based Samsung said in an e- mailed statement today. The company didn’t elaborate on model specifications, prices or timeframe for their debut.

The new handsets will come as Samsung looks to reduce its reliance on Google (GOOG) Inc.’s Android operating system after the Internet search company acquired handset maker Motorola Mobility Holdings Inc. for $12.5 billion in May. Executives from Intel, Samsung, NTT DoCoMo Inc. (9437) and Vodafone Group Plc (VOD) formed the Tizen Association last year to support the open-source software.

“The Tizen was born as Samsung hoped to lighten its growing dependence on Google on concerns that its top position in the smartphone market may weaken following the Google- Motorola tie-up,” Byun Han Joon, an analyst at KB Investment & Securities in Seoul, said by phone today. “Intel always wanted to boost its presence in the mobile CPU market.”

Japan’s Yomiuri Shimbun newspaper reported Dec. 31 that Samsung will release a Tizen-based smartphone through wireless carrier NTT Docomo later this year. The newspaper cited sources it didn’t identify.

Google, Apple

Mountain View, California-based Google, operator of the world’s most-popular search engine, plans to devote more attention to mobile devices as its rivalry with Apple Inc. (AAPL) accelerates. Samsung is the biggest seller of devices running Android in the $219 billion global smartphone market.

Samsung reported record profit in the three months ended Sept. 30 amid surging sales of its Galaxy smartphone. More than two-thirds of the earnings were generated by the telecommunications business, according to the company.

Samsung shipped 56.9 million smartphones in the third quarter, giving it a record 35 percent market share, compared with 17 percent for Apple, researcher Strategy Analytics said in October. In total handset sales, including basic types, Samsung remained the top seller, researcher IDC said separately.

The LiMo Foundation and Linux Foundation said in September 2011 they would jointly develop Tizen for use in devices including mobile phones and TVs.

Chase Perrin, an official with the San Ramon, California- based Tizen Association, said the group wouldn’t be able to immediately respond to an e-mail sent after regular business hours.

In 2009, Samsung released its Bada platform, which is mainly used in lower-end smartphones sold in Europe and emerging markets.

To contact the reporter on this story: Jungah Lee in Seoul at jlee1361@bloomberg.net

To contact the editor responsible for this story: Michael Tighe at mtighe4@bloomberg.net
 

George The Curious

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yet another player in mobile devices space, just what we need.

good news is Android apps will run on Tizen's (ACL) Application Compatibility Layer. Similarly BB10's Android player. iOS will continue to stand on its own.
 

benstt

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Jan 20, 2004
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Samsung is hedging their bets. Not sure if Tizen will go anywhere - what developers will want to support Android, IOS, Windows, RIM, and also some new framework?

There are a few different projects out there trying to develop an open framework phone platform, like Jolla, which is a fork of the work Nokia did on their Maemo/Meego platform. Nokia had thrown in their hand with Tizen, before Elop killed it all for Windows phone. These framework guys tend to spend too much time on the which base libraries they will work with, etc, rather than build up a whole app ecosystem.

http://www.engadget.com/2012/12/29/hands-on-with-jollas-sailfish-os-video/

It would be much more interesting if Samsung and RIM worked out a deal - RIM at least has a shot at regaining developer mindshare.
 

onthebottom

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yet another player in mobile devices space, just what we need.

good news is Android apps will run on Tizen's (ACL) Application Compatibility Layer. Similarly BB10's Android player. iOS will continue to stand on its own.
I would think the entire reason for Samsung to do this is to hedge against Android.... wanting to create their own ecosystem vs just be a HW company in this market.

OTB
 

onthebottom

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Jan 10, 2002
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www.scubadiving.com
Samsung is hedging their bets. Not sure if Tizen will go anywhere - what developers will want to support Android, IOS, Windows, RIM, and also some new framework?

There are a few different projects out there trying to develop an open framework phone platform, like Jolla, which is a fork of the work Nokia did on their Maemo/Meego platform. Nokia had thrown in their hand with Tizen, before Elop killed it all for Windows phone. These framework guys tend to spend too much time on the which base libraries they will work with, etc, rather than build up a whole app ecosystem.

http://www.engadget.com/2012/12/29/hands-on-with-jollas-sailfish-os-video/

It would be much more interesting if Samsung and RIM worked out a deal - RIM at least has a shot at regaining developer mindshare.
Or Samsung and M$ - if developers (including Google) are not going to write apps for M$ I doubt they'll write for Tizen....

OTB
 

IM469

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I would think the entire reason for Samsung to do this is to hedge against Android.... wanting to create their own ecosystem vs just be a HW company in this market.
I think Samsung is of the same mindset as ASUS and several other Asian hardware providers - if 40% Android, 40% iOS, 20% Other stuff ... their goal is 60% of the market with whatever O/S they load in the handset - unlike Apple who is only focused on getting to the 60% with iO/S only. If someone claimed 5% of the market with a phone filled with dog poo, I really think they would consider it. IMO - nothing to back it up.
 
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