I was just at Yorkdale finishing up my Christmas shopping and I stopped by the new Rolex store. I saw a $33,000 watch on display, didn't look that special, and it could have easily passed as a $150 watch. The question is, who'd buy a $33,000 watch? NBA players? Rappers? Donald Trump? You'd have to be either filthy rich, or extremely stupid, since you can get a decent car for that price. I'm happy with my $300 battery free Citizen watch, it looks nice and gets the job done.