Chivas Regal is an excellent blended scotch, and a pretty good value. The appeal of single malts is in their unique characteristics. Each one is different even if the basic elements are the same. Water, malted barley, distilling in a pot still, and aging in oak barrels. All the subtle and not so subtle differences are due to the water source, the method of malting the barley, the distilling technique, including the shape of the still, the type of oak barrel used, the length of time in aging, and even the location of the aging storage. There are over 200 different single malts, and you can taste the difference in each one. The vast majority of the high quality ones are very good, but each has its fans. You may love one and not be hot about another, and I'll have a totally opposite opinion, and that's fine, 'cause it's a matter of personal taste. I probably have 25 different ones at home and I like them all, just in different contexts, and depending on my mood.
It's like good wine. You can't say "I like red wine, but not white wine". There are so many different varieties and styles. Good stuff is good and interesting and stimulating. Boring stuff is just boring.
Organize a tasting of 5 or 6 good single malts with a bunch of friends, especially if you know someone fairly knowledgable, and you'll be impressed. You'll get converted.