http://timesonline.typepad.com/comment/2008/10/never-mind-whet.html
What the economic crisis will do to Playboy models
Never mind whether this crisis is good for [British PM] Gordon Brown. It is good for tall women.
Over on Marginal Revolution Alex Tabarrock has news of some riveting research. Apparently:
The Environmental Security Hypothesis says that in tough times men will prefer women who are good at production, generally older, taller, heavier, less curvaceous women with less body fat.
In good times, they will prefer women who are good at reproduction, generally younger, shorter, lighter, more curvaceous women.
Believe it not Terry Pettijohn and Brian Jungeberg have been looking at the characteristics of Playboy Playmates from 1960 to 2000 and here's what they found:
Consistent with Environmental Security Hypothesis predictions, when social and economic conditions were difficult, older, heavier, taller Playboy Playmates of the Year with larger waists, smaller eyes, larger waist-to-hip ratios, smaller bust-to-waist ratios, and smaller body mass index values were selected.
These results suggest that environmental security may influence perceptions and preferences for women with certain body and facial features.
For anyone who believes, as I do, that a huge amount of human behaviour is explained by the adoption of successful evolutionary strategies this is further confirmation.
What the economic crisis will do to Playboy models
Never mind whether this crisis is good for [British PM] Gordon Brown. It is good for tall women.
Over on Marginal Revolution Alex Tabarrock has news of some riveting research. Apparently:
The Environmental Security Hypothesis says that in tough times men will prefer women who are good at production, generally older, taller, heavier, less curvaceous women with less body fat.
In good times, they will prefer women who are good at reproduction, generally younger, shorter, lighter, more curvaceous women.
Believe it not Terry Pettijohn and Brian Jungeberg have been looking at the characteristics of Playboy Playmates from 1960 to 2000 and here's what they found:
Consistent with Environmental Security Hypothesis predictions, when social and economic conditions were difficult, older, heavier, taller Playboy Playmates of the Year with larger waists, smaller eyes, larger waist-to-hip ratios, smaller bust-to-waist ratios, and smaller body mass index values were selected.
These results suggest that environmental security may influence perceptions and preferences for women with certain body and facial features.
For anyone who believes, as I do, that a huge amount of human behaviour is explained by the adoption of successful evolutionary strategies this is further confirmation.
