Well rama, I would say that with a handle like yours, you might be more in tune with the original concept of a wedding reception. It is my understanding that the gifts are a way of the guests helping the new couple set up their new home together. Since times have changed and many people no longer enter into a wedding with nothing (hence they already have many pots, pans, cleaning supplies, linen, dishes etc) is it better to give them something they already have two of? Or give them money to help set up their household?
As for a gift voucher, how the heck is that different than cash? The only thing you did was limit how they spend it. As for the vouchers and gift card: companies LOVE people like you because about 60% never use them so the company has basically took your money and printed a piece of paper worth about 12 cents. I believe the cash cards that you can buy from various retailers have had their expiry date removed due to a change in the laws. For a while there the cards were good only for a year from date of purchase which is basically the company saying: here, give me your money but if you don't spend it when I say you should, it's MINE.....
As for first class tickets to italy: what if they don't want to ever GO? Then you've basically thrown your money out the window. If this is the case you could have bought them an expired can of tuna and it would have had the same value.
I know one of the many couples whose wedding I attended really needed a car but didn't come out and say it. So a group of us got together and put in a little more than usual and all put it in one big card with a picture of a nice compact car. Now if a couple needs a car, or a stove, or a fridge, how is a airplane ticket going to help them?
OH, one more thing on this topic: I used to work in an office and they were always coming around to collect for something. Someone was pregnant, getting married, whatever. I know this one girl who got married, divorced and then was engaged again within 18 months and when they came around again collecting I said simply: Here's a quarter, have her call a marriage counsellor.....In fact, of the 10 or 12 I attended over a 4 yr period 10 of them didn't last 2 yrs. In fact, one couple were living together for 2 yrs prior to getting married and once they tied the knot, it only lasted 6 months......