The original fee structure was doomed from the start for many reasons:
They priced it high assuming business people will want to save a few bucks than taking a taxi
- Business people often expense their transportation fees. So most busy business people will just get a cab and pay for a $50 cab ride and charge it to their corporate card. No business is going to force a business traveler to use TTC or UPX. A taxi is always ok
- Taking a direct UPX from the airport to downtown seems fast, but what happens when you get to Union? Who says the persons hotel or office is walking distance from there? Maybe the person is carrying lots of gear anyway. If it's not an easy walk, the person has to get a taxi from there or take a subway ride to their location. A direct taxi is easier as a cab will drop you off right at the location and help lug your baggage in the trunk
- A cab ride may run into traffic, but it''ll eventually get you there. How many times have you taken a cab and it breaks down or gets a big delay? Not too often (if ever). Taking the TTC subway (or in this case UPX), how often are delays? It happens. And I bet it will happen for UPX too. I use to take the subway everyday to go downtown..... the old Bloor line then transfer to the Yonge line. Every week there was at least one time the train car just comes to a complete stop for no reason.... and everyone stands there for 5-10 minutes. And then every once in a while, everyone has to get out, wait, and then get on a following train??? And then a couple times, everyone has to literally get out (of the entire station) because something major happened. No business person wants that hassle
- Even for business people trying to save ther company a few bucks, it's not even a cost savings anyway if the group has 2 people or more. Let's say it's a team of 3-4 people travelling together. It's easier just to go and share a cab fare
The right thing to do was to focus it as a regular rider first service. And make it reasonably priced
- Yeah I know, there's only a handful of stops, but it does hit heavy populated areas
- Nobody like paying for airport parking. But for those people who want to save a buck and take either public transit or a taxi, a taxi is more reliable. I would never rely on taking public transit to get to the airport to make a flight
- And for the ride back home, there's public transit or a taxi. Again, at such high prices to start, an individual person might be too tired and just hail a cab which drops them off at their door. Who wants to wait for UPX, take them to a station and then the traveler has to get home from there