Too many marxist pansies in the power structure.
Let's get ready to rumble Dana White, the savvy president of the UFC, has turned a combat sport into a fan favourite. If his Ontario publicity push succeeds this week, the call of the wild will be heard March 23, 2010 By HAYLEY MICK
With his penchant for F-bombs, Ultimate Fighting Championship president Dana White is perhaps the least politically correct man to bend a politician's ear.
But White is canny enough to know that just because Ontario Premier Dalton McGuinty won't be within earshot of his public talk today in Toronto, it doesn't mean the sales pitch for his gritty sport won't reach his mark.
"Dana White's not dumb. He's very savvy," said Ted Butryn, an associate professor at San Jose State University, who has studied the meteoric rise of mixed martial arts since their grim beginnings in the 1990s, when the sport was shunned by corporate America and Arizona Senator John McCain compared it to cockfighting.
Today, it's a billion-dollar industry sanctioned in almost every U.S. state.
White has made it his mission to make Ontario the next province to regulate MMA fights, following Quebec and most recently British Columbia. While today's Q&A session with fans at Toronto's Eaton Centre is officially to promote a fight in Newark, N.J., the media will also be in attendance - giving White ample opportunity to argue why those same fans should be able to watch fights live in their home province.
"Obviously, he's going to make himself available to deal with, and discuss hopefully, regulating it in the province of Ontario," said Noble Chummar, a partner at the law firm Cassels Brock & Blackwell LLP, which UFC has hired to lobby its case to the provincial government.
In an analysis of all newspaper reports that mentioned MMA between 1993 and 2006, Butryn found White's magnetic personality and skill as a promoter are at the heart of UFC's popularity explosion.
"He'll say the same things, and he'll counter some the same criticisms," Butryn said. "[He'll say,] no one's ever died in the UFC. He'll say something about boxing. He'll say how they changed all the rules and it's much safer ... which is all true, quite frankly."
White's cause is often helped by journalists who don't double-check the facts woven into his message, Butryn said.
"The [UFC] knows that if they can get the popular media to say, 'You know what? Look at this Dana White guy ... he has a great sense of humour. He has the ability to win over a crowd.' And when your crowd is the media, he says all the right things. So if you're just reading it from [the media reports] you're like, of course this needs to be legalized."
While White's charisma has generated billions in revenue and created a tidal wave across North America, his mouth has also got him into trouble. In a recorded rant last April, he called a female reporter with the online MMA magazine, Sherdog.com, a "f---ing bitch."
More recently, it has been the athletes giving the UFC a black eye. Last month, White was forced to go on the defensive.
That was after fighter Frank Mir told a Pittsburg radio station he wanted to break the neck of his opponent, Brock Lesnar, at a coming fight. "I want him to be the first person that dies due to Octagon-related injuries," he said.
White unloaded his reaction into the radio waves. "Mir is a [expletive] idiot. I have never heard something so unprofessional and idiotic in my life," he told KHTK in Sacramento. (Mir later apologized to Lesnar, his family, and the UFC.)
Nevertheless, south of the border, the UFC is working on the final pieces of its empire. Massachusetts and New York are key holdouts, along with West Virginia, Connecticut and Vermont. Alaska and Wyoming do not have athletic commissions.
White has been to Ontario seven times in the past two years, Chummar said, including his most recent visit earlier this month. Last February, McGuinty said sanctioning MMA was not high on his priority list. "We're continuing to monitor it," Douglas Tindal, spokesman for Ontario's Minister of Consumer Services, Sophia Aggelonitis, said yesterday.
Ultimately, the decision is pretty simple, Butryn says. "It's still combat sport. And you either accept guys punching each other in the face, or you don't."
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ALMOST EVERYWHERE EXCEPT ONTARI-OH-NO
Why is Ontario holding out when Quebec, B.C. and the vast majority of U.S. states have given the green light to mixed-martial-arts fights? In previous media reports, Ontario Athletic Commissioner Ken Hayashi cited Section 81.3 of the Criminal Code, which bans "prize fights," but not sanctioned boxing matches. However, the Criminal Code only bars the sport if it is not regulated by a government body, according to Douglas Tindal, spokesman for Sophia Aggelonitis, the Minister of Consumer Services who is managing the decision of whether Ontario will sanction the sport. "If the government were to consider regulating the sport, safety would be of primary concern. However, regulating MMA is not a government priority. The government will continue to watch and follow MMA, and will continue to focus on issues that matter to Ontarians," Tindal said. Hayley Mick