Toshiba unveils 65" LED TV that converts 2-D to 3-D

alexmst

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http://www.cnn.com/2010/TECH/01/06/toshiba.3d.tv/index.html

Las Vegas, Nevada (CNN) -- Toshiba on Wednesday unveiled a "smart" TV the company claims will convert 2-D signals into high-resolution 3-D programming.

The ZX900 Series Cell TV models, available with 55-inch and 65-inch screens, will go on sale in the United States later this year. Pricing was not announced.

Toshiba says the LED TV will have the capability to take any 2-D content, including sports broadcasts, movies and video games, and convert it into 3-D in real time.

"It's unlike anything that's out there," said vice president of marketing Scott Ramirez during Toshiba's press event at the 2010 International Consumer Electronics Show. "This is the new 'it' TV. It's the one everyone is going to be talking about."

The TV's biggest strength is a multimedia processing chip previously used in advanced PCs and high-end gaming consoles. Toshiba claims its Cell TVs will have 143 times the processing power available in current TV models, although that boast was hard to immediately verify.

With many manufacturers unveiling 3-D and "connected" TVs at CES this week, Toshiba will have stiff competition for the "it" TV title.

Like many new or next-generation televisions, Cell TV will allow you to transfer media files from your PC onto the TV's hard drive so that you can display photos and home videos on its screen.

The TV's Internet connection will offer access to streaming content from such partners as Netflix and Pandora.

Finally, Cell TV will also work as a video phone, but with much higher picture quality than most simple webcams. "You're going to look crystal clear at 55 inches," said Ramirez.

In other TV news from CES Wednesday, Sharp unveiled something it called "quad pixel" technology that it claims will change the way TV consumers see color.

Sharp's new Aquos LED models add a fourth color -- yellow -- to the traditional red-blue-green trio of primary colors, which the company says will enable it to display more than a trillion different colors.
 

WoodPeckr

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Nice!
This is the next 'breakthrough' I've been waiting for.

Can you imagine watching 3-D HD infomercials on cable?.....:D
 

WoodPeckr

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Can you imagine what porn will look like.....:p
 

The Bandit

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So everyone's going to throw out their fairly new LCD, and have to put on glasses to watch this TV?:confused:
 

WoodPeckr

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Don't have a fairly new LCD, I was holding out for this new 3-D one, and yes, you will need 3-D glasses to view the 3-D effects.

Toshiba ZX900 Series CELL TV getting 2010 US release

By Chris Davies on Wednesday, Jan 6th 2010

“CELL,” says Toshiba about its new range of CELL TVs for the US, “makes everything better”, and while we’re not sure whether that includes lingering health issues we’ll concede that the company’s new ZX900 Series CELL TV certainly cheers up any mild Winter depression we’re having. The vast 1080p HD set will come in 55- and 65-inch versions, and the CELL engine apparently throws in 143 times the processing power you’ll find in a regular TV. As for what Toshiba does with all that horsepower, they use it to churn through their new True Super Resolution technology.




True Super Resolution fettles SD and HD picture quality in real-time, upscales to 1080p, slices out unwanted compression artefacts – particularly in streaming internet video – and automatically manages brightness, contrast, gamma, sharpness, color saturation, and color temperature. It also has Toshiba’s ClearScan 480Hz frame rate tech, 1,000 cd/m2 brightness and 512 dynamic controllable backlighting zones mustering an impressive 9,000,000:1 dynamic contrast ratio. It’s all similar to the Japanese Toshiba CELL REGZA 55X1, though without that HDTV’s eight simultaneous tuners.

Connectivity includes the regular HDMI and the like along with WiFi 802.11n, Wireless HD and an ethernet port, while there’s also a 1TB hard-drive lurking inside for DVR purposes. The ZX900 can stream content from DLNA servers and computers, or stored on the HDTV itself and streamed elsewhere in the home or remotely. Toshiba even added webcam compatibility for video conferencing.

Unfortunately, what Toshiba won’t tell us is pricing or specific availability, only that the ZX900 Series CELL TVs will land later in the year.

Press Release:

TOSHIBA UNVEILS POWERFUL CELL TV™ FOR THE USA

CELL TV is More Than Just a TV;
CELL Broadband Engine™ Now Positioned to Power the Future of Home Entertainment

CES, LAS VEGAS – JANUARY 6, 2010– Toshiba America Consumer Products, L.L.C. (“Toshiba”), a market leader in LCD TVs, announced today that the company has developed groundbreaking home entertainment technology and is introducing the ZX900 Series CELL TV™ into the U.S. market. The state-of-the-art CELL TV will provide consumers with a new level of home entertainment experience. The focal demonstration of Toshiba’s 2010 CES exhibit, CELL TV will be available in the U.S later this year.

At the heart of the CELL TV is the CELL Broadband Engine™, designed for superior multimedia processing and previously used in advanced PCs and high-end gaming consoles. By incorporating the CELL Engine into CELL TV, Toshiba has designed an unparalleled TV with an exciting array of advanced features that were previously unthinkable.

“Creating a TV around the CELL Engine has removed previous limitations and allowed Toshiba to create an ultra-premium TV that is also an easy to use home entertainment server,” said Scott Ramirez, VP TV Marketing for Toshiba America Consumer Products. “By combining the CELL Engine with the new KIRA2™ LED panel technology, Toshiba engineers have developed all-new levels of stunning performance and comprehensive functionality. CELL TV provides more brightness, more contrast, more detail, more 3D, more robust connectivity, and more fun than anything we have ever created. CELL TV is the new gold standard.”

CELL MAKES EVERYTHING BETTER

The heart of CELL TV is the powerful CELL Engine which has 143 times the processing power available in current TV models. This massive power manifests itself in incredibly enhanced picture quality that is certainly the new state-of-the-art. True Super Resolution Technology ensures precise image accuracy by sampling multiple frames and restoring the native pre-sampling signal curve. This process enhances both SD and HD signals for the clearest possible 1080p Full HD picture. Net Resolution+ adds Compression Noise Canceling to significantly enhance Internet content. This system detects noise compression inherent in low resolution internet content and separates and corrects the image data to produce sharper, cleaner internet images, even on super large screens. In addition, AutoView™ RGB combines an ambient light sensor, and a new RGB sensor, to automatically set the brightness, contrast, gamma, sharpness, color saturation, and now color temperature, to ensure the best possible picture in any lighting condition. CELL TV also boasts ClearScan™ 480Hz Frame Rate, for a clear, crisp picture for fast motion video.

TOSHIBA INTRODUCES SUPER LOCAL DIMMING LED

For the flagship ZX900 Series, Toshiba combined the power of the CELL processor with its new KIRA2 Super Local Dimming LED Display. KIRA2 is positioned as “Twice as Bright!” as it has an amazing 1,000 cd/m2 brightness. In addition, KIRA2 also has 512 controllable zones (5X that of previous local dimming models) for precise control over black levels. This allows the KIRA2 to create an unmatched 9M: 1 Dynamic Contrast, creating the ultimate picture quality package.

WATCH EVERYTHING IN 3D

CELL TV has true 3D TV capability, and much more. For native 3D content, CELL TV utilizes a Frame Sequential System that changes from 240Hz in 2D mode, to 120Hz for the right eye and 120Hz for the left eye in 3D` mode. This system accepts multiple 3D input formats, including MPEG4-MVC, RealD, and more. However, when true 3D content isn’t available, CELL TV has the solution. TriVector™ 2D to 3D Conversion takes any 2D content and converts it into 3D in real time. This means that with CELL TV you can “Watch Everything in 3D!” including 2D sports, movies, TV shows, video games, and more. 3D TV creates a more immersive home theater experience, and CELL TV’s TriVector 2D to 3D Technology significantly expands the amount of time you can enjoy 3D, truly setting itself apart.

GET READY TO BE SERVED

Going beyond the realm of television, CELL TV is also a high-end Home Entertainment Server. With a built-in 1TB HDD, BD Player, and 802.11n Wi-Fi® capability, CELL TV can store your favorite media content (video, music, pictures, etc.), and then display it, or transmit it to other compatible DLNA displays in your home. Content can be downloaded from the Internet, transferred from your PC, or recorded directly onto the HDD from the BD Player. With CELL TV you have unprecedented access to your content, all of the time, virtually anywhere in your home.

GET CONNECTED

CELL TV offers a robust set of advanced connectivity options including an Ethernet Port with DLNA, 802.11nWi-Fi, and Wireless HD. The Ethernet Port enables a wired connection to the Internet or home network, while 802.11n enables connection to the Internet or other rooms through a wireless router. In addition, Wireless HD allows the CELL Set-Top Box to connect to the display without running any wires to the wall.

Net TV capability will provide a wide list of Internet “Channels”, providing almost limitless options for additional content. Key targeted content partners include Netflix®, VUDU™, CinemaNow®, Pandora®, and many more. High value content can be streamed, or in some cases downloaded to the HDD for purchase.

Taking connectivity to another level, CELL TV also includes new Video Phone capability. This Home Video Conferencing over IP allows you to see and hear people with compatible devices, adding a whole new dimension to social networking. By combining this with Net Resolution+, Cell TV can provide clear images, even on super large screens.

The CELL XV900 Series is the first CELL TV Series, and will be available in large 55″ and 65″ (diagonal) screen sizes. This two piece system features a sleek Set-top Box, and a display in the new Genesis Design with a black brushed aluminum bezel with acrylic trim.

For more information on the CELL TV, please visit HYPERLINK “http://www.ToshibaTV.com” http://www.ToshibaTV.com.

About Toshiba America Consumer Products, L.L.C.
Toshiba America Consumer Products, L.L.C. (TACP) is owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation, a world leader in high technology products with subsidiaries worldwide. TACP markets and sells a full line of home entertainment products, including flat panel TVs, Hi-Definition Blu-ray Disc players, TV/DVD Combination products and portable devices. Toshiba America Consumer Products, L.L.C. is headquartered in Wayne, New Jersey. For additional information, please visit HYPERLINK “http://www.tacp.toshiba.com”www.tacp.toshiba.com or www.toshibatv.com.

3D capable display and compatible 3D eyewear required for viewing content in 3D. Internet services are available only in the United States. VUDUTM, Netflix®, Cinema Now® and Pandora® and other internet services are not provided by Toshiba, may change or be discontinued at any time and may be subject to internet service provider restrictions. Toshiba makes no warranties, representations, or assurances about the content, availability or functionality of third-party content or services. Use of third party internet services may require the creation of a separate account through a computer with internet access. Not all VUDU services may be available on or compatible with these products. Third party internet services may require payment of one-time and/or recurring charges. While every effort has been made at the time of publication to ensure the accuracy of the information provided herein, product specifications, configurations, system/component/options availability are all subject to change without notice.
 

scouser1

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I am taking a wait and see attitude about this, we have seen technology come and go as the latest and greatest. My concern is price point as I assume that it will be wacky when its early introduced and second some of us will probably need the barf bag next to us watching this, as has been my experience in watching 3D.
 

WoodPeckr

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Can you imagine what 3-D porn will look like....
 

WoodPeckr

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Stero Advantage will have one on Display Tomorrow and Sunday

Stereo Advantage
www.stereoadvantage.com
5195 Main Street
Williamsville, NY 14221-5387
(716) 632-8038

FWIW:
Stereo Advantage is running a radio commercial announcing they will have a 3-D LED TV by Sony on display tomorrow at 3:15 PM and on Sunday. They won't say what it will cost yet.
 

needinit

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Probably a stupid question, but I'll ask anyway...

Is it really the TV that needs to be 3-D (ie the actual LED screen is constructed differently to a regular one)? or is it really a 'processor' that is altering the image slightly (ie giving the 'blurred' effect that you see if you take off the 3-D glasses when watching a 3-D movie)?

I would have thought that develop of a processor could be done independent to the actual TV itself, which means you might be able to get a unit for a few hundred dollars and run your signals through it and keep your current TV?

Here is some information I found...

Rather than transmitting a single color-coded signal, these TV sets display two sets of signals, one for the left eye and one for the right eye. The difference lies in the way your eyes are fooled into seeing the two views separately:

*
Lenticular viewing: These 3-D sets are meant to be watched without any funny glasses. Instead, the monitor incorporates a special lens that sends different signals to each eye, as long as you're sitting in a "sweet spot." The 3-D effect is similar to that produced by those novelty postcards with a grooved plastic layer on top. The technology, pioneered by Philips, is available today - but Mainard thinks the sweet-spot requirement might be too limiting for home viewing.

*
Active glass systems: Samsung and Mitsubishi are offering "3-D Ready" sets that rely on LCD glasses that alternate their polarization between the left and the right eye, in time with the refresh rate on the TV monitor. In effect, you see one frame with the left eye, the next with the right - repeated, say, 60 times a second. (Mitsubishi is also working on a specialized kind of no-glasses 3-D display using lenticular technology.)

*
Passive glass systems: Hyundai, JVC and other companies are working on TV sets that can switch between the usual 2-D display and a 3-D display meant to be seen with plain old polarized glasses - the kind of glasses that come by the binful at theme-park 3-D theaters. In 3-D mode, every other line carries a clockwise or a counterclockwise polarization. Thus, each eye gets half of the visual information on the screen, but your brain puts it together to create one picture with the 3-D effect. This Web page explains the active vs. passive distinction.

Mainard said the passive-polarized systems are "quite amazing" and add only $100 to $200 to the cost of a TV set. However, he said, DreamWorks' 3-D content can be converted to any display standard, for the theater or for home viewing. The important thing is to arrive at a standard.


Reading through this is still seems that the signals could be processed outside of the tv set itself then sent to the TV - or is it possibly frequency issues that may stop this from working?

Any technical folks that have read up on this able to enlighten me?
 

WoodPeckr

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Best Buy has 3-D LED TV on Display/Sale

Viewed 2 models today by Samsung and Panisonic.
They ARE FARKING IMPRESSIVE!

www.bestbuy.com

They run ~3 Grand for their package which includes 55" LED TV.
A Blue Ray player, 2 pair 3-D glasses and a 3-D HD movie are extra.
 

AnimalMagnetism

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Viewed 2 models today by Samsung and Panisonic.
They ARE FARKING IMPRESSIVE!

www.bestbuy.com

They run ~3 Grand for their package which includes 55" LED TV.
A Blue Ray player, 2 pair 3-D glasses and a 3-D HD movie are extra.
Don't get suckered into this service: http://www.maximumpc.com/article/news/best_buy_proudly_offers_yet_another_fictional_service
lol they will offer to sync your 3D glasses for a fee

Sounds very similar to their computer optimization scam http://www.maximumpc.com/article/ne...t_we_already_know_best_buys_optimization_scam

and don't forget to purchase your extended warranty ;)


But aside from that I WANT ONE!! I'll probably go with the Samsung model
 

WoodPeckr

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LOL!
Yep the Best Buy salesman made a point of saying some 'weird' stuff that didn't quite square with what Toshiba put out with Toshiba's 3D TV! Will just wait and see how this shakes out. BB was about to push a bunch of extra 'goodies' that didn't look necessary with the Toshiba model.
 
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