... true that. Probably gonna be bought up by Europeans .In the mean time,
Long Live Hef !
Playboy missed the opportunity to cash in the business
BIG time in 2007 when the credit was still cheap and there're greedy, smart (idiotic in retrospect) private equity "wise guys" who would like to make a deal by LBO.
Maybe that's part of the reasons why Christie Hefner, former CEO and Hef's only child resigned. Hef simply lose it and could not let go to now worth-less brand.
I do not see the Europeans to buy up Playboy in this sorry state. Maybe Private Media Group Inc headquartered in Barcelona, Spain is interested but their financial shape is no better.
Or one of the Russian billionaires may be interested to take over and run as a "hobby", using hot EEs and fire the local playmates to cut cost.
Still, I may place my bet to have some out of nowhere, noveau riche/parvenu from mainland China who pay top dollar for Playboy in order to flaunt their economic standing rather than practice sound business sense.
BTW, Playboy articles and interviews are very good, albeit too liberal at times. The Playmates on the other hand all air-brushed