So, here I go again, playing with fire, walking into the lion's den, and possibly speaking about a topic I don't know too much about, except from the point of a potential client. Regardless, I now offer my basic 'marketing class', for those SP's who might be having a challenge gaining clients.
In lesson #1, I will talk about 'What makes me decide to see you over your competition'. This lesson includes information for both 'Indies', and 'Agency women'.
Part #1 (You)
The first question you should ask yourselves is "Why should I (the client) see you, instead of another of the hundreds of escorts in the GTA?'
As simple as the question sounds, the answer is really a complex one. Firstly, one must understand and accept that different men have different tastes in women, and no one woman can appeal to all men, no matter how hard they might try. There are however certain things that one can do to make themselves more marketable.
a) Have a quality set of pictures available. Sounds easy right? Not necessarily. To me, a good set of pictures shows me exactly who I will be meeting (excluding the face). I do not think that nudity is required, but the client must be able to see enough of the body to know if it is the type of physique that he wishes to see. If one takes a half hour and browses through Craigslist, it will be found that most of the pictures are done in entirely the wrong way. Do not use a fuzzy polaroid, a huge shot of nothing but ass, wear a sweater where nothing is revealed, or be Photoshopped to the point where you look like a Playboy centerfold. These pictures tell us nothing of who we are meeting, and chances are that we will move on to the next lady.
Have more than one picture available. A few sexy, seductive poses will do wonders. Men are after all visual creatures. There is a reason we check out womens boobs, legs, and asses. We want to see them. We want to touch them. We want them to be ours for a few hours.
I can not stress enough the value of a good photographer. Think of it as an investment, not an expense. I have no data available, but I would think that more bookings are made (or lost) by the photographs than any other single thing.
b) Have a good website. By a good website, I do not necessarily mean an expensive one. A quality website is one that is easy to navigate, has contact information, rates, and pictures easily available. We do not give a flying fuck about Java or Flash and all that other shit that slows down our browsing experience. We want the information, and we want it NOW. If I can't find it in the first 5 seconds of arriving to your site, you have lost the sale. And for the love of all that is holy, DO NOT HAVE MUSIC ON YOUR SITE! Chances are a) we will hate the song, b) it will surprise the fuck out of us in the middle of the night and possibly wake our wives or girlfriends from their beauty sleep. I can say this with all certainty, if it is YOUR site that gets us busted, you have lost a client for life.
c) Do not misrepresent yourself. I think this one is quite self-explanatory. Do not try to pass yourself off as a spinner if you are a BBW. Do not state you are 20 years old when you are coming close to 40. There is a market for ALL SP's, but we want to know who we are meeting prior to arranging the appointment. Okay, I can understand a couple of years for safety and security sake, even to pass off a fantasy, but please be reasonable and as close to honest as possible.
d) It is about us. You charge as much as a lawyer or doctor, and many of us have to work an entire day just to spend just an hour with you. Do not ever forget this. Most of us have to budget for this hobby, and it can take a while to save up the money to see you. Yes, hobbyists might have a higher disposable income than most, but I can assure you that the money does not grow on a tree, and we work bloody hard for it. I am not saying that we want a sex slave, that is the farthest thing from the truth. Fact of the matter is that we want an enthusiastic, active partner who provides service (of some sort or another) for the full duration of the session. If my lawyer worked for 40 minutes and charged me for the full hour, I would seek another lawyer. If a client is finished his sexual activity after 40 minutes, that does not mean you are off the hook. It might be as simple as cuddling, a back massage, offering a glass of water and some conversation. Just getting dressed, packing up and leaving is seriously uncool. I will say it again, just to make sure it sinks in. For $200+ an hour, the session is about US.
e) Be cool. Like all people, every SP has a different personality, this is a good thing. Here on TERB, many of us clients base our final decision on who to see from how one interacts with others. Like it or not, we form opinions of who you are based on your posts, in exactly the same manner that you form opinions of us. Some people like the intelligent Sp's, some like the playful ones, some like the ones who just ooze sensuality. Most will avoid the ones who cause drama. Disagreeing during a discussion and having a difference of opinion is one thing, throwing insults is a whole different ball game. We want happy, and fun, we pass on negativity. One good way to think of it is he way in which one views their friends. It is the good times spent together that makes a person your friend, they would not be your friend if they were constantly a downer. Make no mistake here, I understand that this is a business transaction, but we need the perception that our money will be spent on a good time, not a bad one.
Therein lies lesson number one. I hope you have enjoyed it, and come back soon for lesson number two.
In lesson #1, I will talk about 'What makes me decide to see you over your competition'. This lesson includes information for both 'Indies', and 'Agency women'.
Part #1 (You)
The first question you should ask yourselves is "Why should I (the client) see you, instead of another of the hundreds of escorts in the GTA?'
As simple as the question sounds, the answer is really a complex one. Firstly, one must understand and accept that different men have different tastes in women, and no one woman can appeal to all men, no matter how hard they might try. There are however certain things that one can do to make themselves more marketable.
a) Have a quality set of pictures available. Sounds easy right? Not necessarily. To me, a good set of pictures shows me exactly who I will be meeting (excluding the face). I do not think that nudity is required, but the client must be able to see enough of the body to know if it is the type of physique that he wishes to see. If one takes a half hour and browses through Craigslist, it will be found that most of the pictures are done in entirely the wrong way. Do not use a fuzzy polaroid, a huge shot of nothing but ass, wear a sweater where nothing is revealed, or be Photoshopped to the point where you look like a Playboy centerfold. These pictures tell us nothing of who we are meeting, and chances are that we will move on to the next lady.
Have more than one picture available. A few sexy, seductive poses will do wonders. Men are after all visual creatures. There is a reason we check out womens boobs, legs, and asses. We want to see them. We want to touch them. We want them to be ours for a few hours.
I can not stress enough the value of a good photographer. Think of it as an investment, not an expense. I have no data available, but I would think that more bookings are made (or lost) by the photographs than any other single thing.
b) Have a good website. By a good website, I do not necessarily mean an expensive one. A quality website is one that is easy to navigate, has contact information, rates, and pictures easily available. We do not give a flying fuck about Java or Flash and all that other shit that slows down our browsing experience. We want the information, and we want it NOW. If I can't find it in the first 5 seconds of arriving to your site, you have lost the sale. And for the love of all that is holy, DO NOT HAVE MUSIC ON YOUR SITE! Chances are a) we will hate the song, b) it will surprise the fuck out of us in the middle of the night and possibly wake our wives or girlfriends from their beauty sleep. I can say this with all certainty, if it is YOUR site that gets us busted, you have lost a client for life.
c) Do not misrepresent yourself. I think this one is quite self-explanatory. Do not try to pass yourself off as a spinner if you are a BBW. Do not state you are 20 years old when you are coming close to 40. There is a market for ALL SP's, but we want to know who we are meeting prior to arranging the appointment. Okay, I can understand a couple of years for safety and security sake, even to pass off a fantasy, but please be reasonable and as close to honest as possible.
d) It is about us. You charge as much as a lawyer or doctor, and many of us have to work an entire day just to spend just an hour with you. Do not ever forget this. Most of us have to budget for this hobby, and it can take a while to save up the money to see you. Yes, hobbyists might have a higher disposable income than most, but I can assure you that the money does not grow on a tree, and we work bloody hard for it. I am not saying that we want a sex slave, that is the farthest thing from the truth. Fact of the matter is that we want an enthusiastic, active partner who provides service (of some sort or another) for the full duration of the session. If my lawyer worked for 40 minutes and charged me for the full hour, I would seek another lawyer. If a client is finished his sexual activity after 40 minutes, that does not mean you are off the hook. It might be as simple as cuddling, a back massage, offering a glass of water and some conversation. Just getting dressed, packing up and leaving is seriously uncool. I will say it again, just to make sure it sinks in. For $200+ an hour, the session is about US.
e) Be cool. Like all people, every SP has a different personality, this is a good thing. Here on TERB, many of us clients base our final decision on who to see from how one interacts with others. Like it or not, we form opinions of who you are based on your posts, in exactly the same manner that you form opinions of us. Some people like the intelligent Sp's, some like the playful ones, some like the ones who just ooze sensuality. Most will avoid the ones who cause drama. Disagreeing during a discussion and having a difference of opinion is one thing, throwing insults is a whole different ball game. We want happy, and fun, we pass on negativity. One good way to think of it is he way in which one views their friends. It is the good times spent together that makes a person your friend, they would not be your friend if they were constantly a downer. Make no mistake here, I understand that this is a business transaction, but we need the perception that our money will be spent on a good time, not a bad one.
Therein lies lesson number one. I hope you have enjoyed it, and come back soon for lesson number two.
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