Here's the scoop from the company's point of view, which I think is logical. Shown is the "Hottest Back to School Fares" advertisement. In Canada, sadly, a company so cited would have withdrawn such an ad and played dead in a Moose Jaw minute!
http://62.134.190.240/site/EN/news.php?yr=08&month=jan&story=reg-en-300108-2
jwm
http://62.134.190.240/site/EN/news.php?yr=08&month=jan&story=reg-en-300108-2
jwm