question

do testimonials really make a difference to anyone??? I'm a very jaded person and believe they are all put up by the web master

b d

They are the same people as your references.

As an independent contractor, I make sure I have (recent + long-time) business references for new clients to check with. The testimonial is just a next, public step in the progression.

Personally, so long as they're not fake or over-the-top, they can't hurt.