We are redueing our company website, ( we sell wedding invitations and stationery) , what information do you look for on a retail website?
I have considered the nature of this board before I posted this and I am looking for general information on what you look for on a website that you go to for products.
I know spelling has already been noted for you, but ya seriously, big thing. I'm not just referring to your OP, I find alot of websites (including my company's) that no matter how many eyes look at it that seems to be the main thing that gets missed.
Not sure if you have women on your team, but from experience they seem to have a keen eye for detail & obviously first-hand knowledge for what women would go for.
Esthetics. Colours are important, it should match what you are selling and who you are selling to... but don't go overly girly just because your market (I assume) is primarily female, because that could offend potential customers.
Be concise. Don't go nuts with a ton of options. The wedding industry is outrageous, too many options on your site alone could send someone in a tailspin and in another direction. Acknowledging the stress of this could also work in your favour but tread lightly on that point. Be careful not to patronize by over empathizing the stress of this time in a woman's life... you need to find a decent balance between what women would want & what is practical.
Remember as much as woman want sensitivity, some also crave (especially when overwhelmed) being told what they need. You can accomplish this by simply being concise.
3 sisters... I was directly involved in all 3 weddings... you see alot & hear alot & you just have to shut up & take it if you want to get out alive!!!
