Yesterday I received an e-mail for a special offer on something I've been wanting to buy. The special price was $335.75. The e-mail was set up in html format with a graphic that was hosted on the seller's server.
I went to the site to order, but when I did, the online form kept coming back with a price of $355.50. So I phoned their toll-free number and ordered that way. I already received a confirmation with a detail of price and shipping, showing $335.75.
But today, I was looking at that same e-mail again, and now the graphic shows a price of $355.50. Obviously, they changed this since yesterday.
In printed advertising, I believe that it's illegal not to honour an advertised price.
But what happens in a case like this, where they can actually change the price in the e-mail that you receive, simply by modifying the graphic?
I believe that they will honour yesterday's advertised price for me, but what if someone saw it yesterday, then went back on Monday? Would they still be obliged to honour the price they originally advertised in yesterday's e-mail? How could a purchaser prove that's what they advertised? I believe this company is honest (and I probably lucked out) but I see a hell of an opportunity for bait-&-switch here.
..c..
I went to the site to order, but when I did, the online form kept coming back with a price of $355.50. So I phoned their toll-free number and ordered that way. I already received a confirmation with a detail of price and shipping, showing $335.75.
But today, I was looking at that same e-mail again, and now the graphic shows a price of $355.50. Obviously, they changed this since yesterday.
In printed advertising, I believe that it's illegal not to honour an advertised price.
But what happens in a case like this, where they can actually change the price in the e-mail that you receive, simply by modifying the graphic?
I believe that they will honour yesterday's advertised price for me, but what if someone saw it yesterday, then went back on Monday? Would they still be obliged to honour the price they originally advertised in yesterday's e-mail? How could a purchaser prove that's what they advertised? I believe this company is honest (and I probably lucked out) but I see a hell of an opportunity for bait-&-switch here.
..c..