Reprinted from Stunning Curves...
A billboard co-branded with the Pony and Vivid logos and a sexy photo of top adult star and Vivid Girl, Jenna Jameson, kicks off Pony's 2003 campaign. The billboard, on the side of the landmark Roxy Theater, is slowing traffic along Sunset Boulevard in West Hollywood. With her trademark seductive pout, Jenna sports a very short, figure-hugging metallic dress and appears to be flirting with a bare-chested boxer and members of the Pony Crew. The caption reads simply, "Las Vegas, Spring 2003, Pony Crew & Vivid's ring girl, Jenna Jameson."
Jameson, one of the elite Vivid Girls, has been called "the girl who put the star in porn star" by Rolling Stone. Famed French photographer Thierry Legoues shot her for the Pony campaign, which was created by Come Chantrel, of Pony at The Firm artist-management agency in Beverly Hills. "When I grew up in the 80's in Paris, supermodels were the ultimate feminine ideal," said Mr. Chantrel. "For today's 20-year-old kid, porn stars have kind of replaced what models used to represent. It's the rebelliousness factor, a nonconformist attitude."
The black-and-white billboard is the first in a series of outdoor displays and national magazine ads that will feature Legoues' photos of Jenna plus Vivid Girls Sunrise Adams, a fresh-faced 20-year-old blonde from Texas, and Mercedez, the current Miss Nude Universe who is of Spanish-Mexican extraction. The print media buy includes such magazines as The Source, XXL, King, Revolver, Blender, Mass Appeal, Flaunt, Details, Stance, Slam and Vibe in the U.S. as well as European magazines Wad and The Face.
A billboard co-branded with the Pony and Vivid logos and a sexy photo of top adult star and Vivid Girl, Jenna Jameson, kicks off Pony's 2003 campaign. The billboard, on the side of the landmark Roxy Theater, is slowing traffic along Sunset Boulevard in West Hollywood. With her trademark seductive pout, Jenna sports a very short, figure-hugging metallic dress and appears to be flirting with a bare-chested boxer and members of the Pony Crew. The caption reads simply, "Las Vegas, Spring 2003, Pony Crew & Vivid's ring girl, Jenna Jameson."
Jameson, one of the elite Vivid Girls, has been called "the girl who put the star in porn star" by Rolling Stone. Famed French photographer Thierry Legoues shot her for the Pony campaign, which was created by Come Chantrel, of Pony at The Firm artist-management agency in Beverly Hills. "When I grew up in the 80's in Paris, supermodels were the ultimate feminine ideal," said Mr. Chantrel. "For today's 20-year-old kid, porn stars have kind of replaced what models used to represent. It's the rebelliousness factor, a nonconformist attitude."
The black-and-white billboard is the first in a series of outdoor displays and national magazine ads that will feature Legoues' photos of Jenna plus Vivid Girls Sunrise Adams, a fresh-faced 20-year-old blonde from Texas, and Mercedez, the current Miss Nude Universe who is of Spanish-Mexican extraction. The print media buy includes such magazines as The Source, XXL, King, Revolver, Blender, Mass Appeal, Flaunt, Details, Stance, Slam and Vibe in the U.S. as well as European magazines Wad and The Face.
