In the IT and networking and cabling world there is a company, Black Box.
Used to publish a huge print catalog every year.
Likely still online, I have not seen the catalog for a while.
Used to educate the reader on what the hype terms meant, and outline the latest bits in the front off the catalog
They would come out with generic equals of first tier company offerings a year or less later.
That were a bit cheaper, but actually often better (re-)engineered to combine the best things in the market.
And shipped fast and printed the volume discount tiers which was at the time not common too.