Jack Daniel's renounces 'woke' agenda, latest iconic US brand to 'bring sanity back' to business
Tennessee distiller 'preemptively announced' it was ending 'woke' programs, says warrior who targeted Harley-Davidson
Jack Daniel's has taken a stiff shot of "sanity," warrior-against-woke Robby Starbuck claimed on Wednesday night — after telling Fox News Digital he had his sights set on another iconic American brand.
"Big news," the movie-making activist posted on X. "The next company we were set to expose was @JackDaniels."
Brown-Forman, the parent company of the Tennessee distiller, "preemptively announced," Starbuck wrote, that it was renouncing a series of diversity, equity, inclusion (DEI) and left-leaning initiatives.
Among them, he wrote, are these: "Ending participation in the (Human Rights Campaign’s) Corporate Equality Index social credit system; Executive + employee bonuses/goals are tied to business performance not DEI; An end to ‘quantitative workforce and supplier diversity ambitions’; Cutting woke trainings."
Jack Daniel's is the latest in a growing list of iconic U.S. brands to rid itself of what have proven to be toxic "woke" programs.
Influencer Starbuck has made international headlines in recent weeks, highlighting the radical and far-left social agenda at Harley-Davidson that caused a seismic schism between its leadership and the everyday Americans loyal to the motorcycle maker for decades.
HARLEY-DAVIDSON SLAMS BRAKES ON ‘WOKE’ POLICIES AFTER SPARKING BIKER AND SOCIAL-MEDIA OUTRAGE
Jack Daniel's "must have been tipped off by us going through employee LinkedIn pages," Starbuck wrote, taking credit for the announcement.
www.foxnews.com
Tennessee distiller 'preemptively announced' it was ending 'woke' programs, says warrior who targeted Harley-Davidson
Jack Daniel's has taken a stiff shot of "sanity," warrior-against-woke Robby Starbuck claimed on Wednesday night — after telling Fox News Digital he had his sights set on another iconic American brand.
"Big news," the movie-making activist posted on X. "The next company we were set to expose was @JackDaniels."
Brown-Forman, the parent company of the Tennessee distiller, "preemptively announced," Starbuck wrote, that it was renouncing a series of diversity, equity, inclusion (DEI) and left-leaning initiatives.
Among them, he wrote, are these: "Ending participation in the (Human Rights Campaign’s) Corporate Equality Index social credit system; Executive + employee bonuses/goals are tied to business performance not DEI; An end to ‘quantitative workforce and supplier diversity ambitions’; Cutting woke trainings."
Jack Daniel's is the latest in a growing list of iconic U.S. brands to rid itself of what have proven to be toxic "woke" programs.
Influencer Starbuck has made international headlines in recent weeks, highlighting the radical and far-left social agenda at Harley-Davidson that caused a seismic schism between its leadership and the everyday Americans loyal to the motorcycle maker for decades.
HARLEY-DAVIDSON SLAMS BRAKES ON ‘WOKE’ POLICIES AFTER SPARKING BIKER AND SOCIAL-MEDIA OUTRAGE
Jack Daniel's "must have been tipped off by us going through employee LinkedIn pages," Starbuck wrote, taking credit for the announcement.
Jack Daniel's renounces 'woke' agenda, latest iconic US brand to 'bring sanity back' to business
Brown-Forman, the parent company of Tennessee distiller Jack Daniel's, renounced its radical "woke" policy initiatives in a letter sent by executives on Wednesday.
www.foxnews.com
