My process goes something like this:
First I start searching ads, primarily by location at first, but sometimes by other descriptors, but convenience of location is of high importance.
At this point, I also eliminate:
AnYonE wHo ThInKS It iS OkAy t0 tYpE l1Ke ThiS.
Anyone who uses the phrase "10000% real" or other mathematical impossibilities.
Actually, anyone who uses "100% real" also, as it's a good rule of thumb in life to assume that anyone who says "trust me" is lying.
Anyone who posts the same ad more than once on the same day. Two differently targeted ads is acceptable (i.e. GFE & fetish) but two ads with the same copy reeks of desperation.
Anyone who can't decide where they are. (i.e. has Vaughan and Whitby in the same ad)
Anyone who doesn't know the difference between discreet and discrete. For reference:
Discreet parking = Around back, out of view of the main road; Discrete parking = Yup. We got lines and everything.
I am a discreet SP = I can keep a secret; I am a discrete SP = I am not a conjoined twin.
Anyhow. I get a piece of paper and make a list as I go based upon the text and pics.
About a week later, I look at the list, and if I have no memory of the ad, then I cross the name off.
I'll generally rewrite the revised list and have another pass through searching for ads, then wait a week and again remove anyone that was unmemorable.
Check what's left for any existing reviews. Search the names and numbers and see what else pops up. Tineye.
At this point, I'm down to about a half dozen numbers that I'll put into my phone.
I'll usually wait a week, and then delete any names and numbers that don't provoke any memory.
Then I attempt contact.