Was watching CBC and saw some ad on CBC.. didn't really pay attention to it but I remember it was about hockey and keep referring to it as "our game", "our sport", "Canada's sport". I remember other ads like it... always going on about it being Canada's game and "we invented it... it's ours". Yeah we invented it and we are it's biggest fans but I always felt that kind of attitude is a bit lame. I like to think it is a bit more of a global sport also shared by Swedes, Russians, Czechs, etc. Yeah it'll never compete against say soccer but you don't see other countries saying a big sport is their's as much. The NBA likes to market basketball as a global sport and takes great pride in all the international players and otehr countries adopting the game as theirs. Baseball is trying to market itself as the world's game (which is BS, it is soccer) and the media in the US doesn't try to claim it is their sport. Scotland doesn't go on about golf being "thier game" etc..
Anyone else think this is a little lame?
Anyone else think this is a little lame?