(AP) reporter = smart phone manufacturer by volume honors after-sales service (A / S) rated satisfactory rate and the Apple experience rate, the recurrence rate was the highest rating in the sector.
Experience marketing company specializing in Quality Insights from March to April in the last 14-64 years held a cell phone 44,168 people to target survey results, Apple's A / S with 52% satisfaction rate Samsung (50% ) · LG Electronics (46%), Pantech (34%) than the 2nd apseotdago said.
Respondents rate of satisfaction of individual 10-point scale A / S for more than eight points in the giver satisfaction is the ratio of
Apple's smart phone within one year after purchase A / S received rate (experience rate) was the lowest with 17%.A / S Pantech experience rate (33%) was higher SEC is the best (31%), LG Electronics (25%) was followed.All of smartphone users A / S, considering that 29% of the average experience rate Pantech and Samsung smart phone users more than the average for A / S who is Shem.
A / S of the users who have received two or more times for A / S received rate (recurrence) in 25% of the jeokeotgo, Apple, LG Electronics (38%), Pantech (41%), Samsung (44 percent).
A / S received the troubleshooting Apple is not the rate of (25%), Samsung (29%), LG Electronics (33%), Pantech (40 percent).
However, individual A / S satisfaction converted to average 1 out of cheonjeom average satisfaction down the Apple Samsung 711 points (695 points) and LG Electronics (682 points), Pantech (612 points) ahead.
Marketing Insight, "at least in part of Samsung's A / S is a rare thing to another company, the results of searched" he said.
Year Product Replacement (exchange refurbished) Apple-focused A / S for the consumer's positive assessment exchanged ▲ informal give the cause of the problem, but to repair ▲ faster processing speed than maven in terms of new products ▲ This feeling is due to receive the benefits analysis.
Smart phone A / S types significantly differed Apple and domestic companies.Apple has 65% of the total domestic product exchange but the exchange of goods that manufacturers rate of 10% level, respectively.Samsung Electronics, the entire A / S repair and replacement of parts was 63%.
Smart phone A / S with reason 'battery, charging problem' was the most common at 20%, "the appearance of scratches or damage, liquid crystal," "button, touch malfunction ',' screen, image quality problems ',' call performance quality issues, "from 15 to 18% were accounted for similar proportions.
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