Errr one died a senior citizen that made a programming language that your average joe knows little to nothing about and contributed to the development of a low level operating system, not the GUI people see.. The other died young and created products in the public eye people can touch, I think it's obvious to anybody who's not a simpleton that one would be more famous and discussed than the other and it's not because of marketing. That doesn't take away from any of Ritchie's accomplishments, he basically created the basis for my career and millions of others.