Now that Taylor Swift ticket sales for Toronto have have come and gone...there's a lot of complaints about pricing. Not the secondary market pricing..which is a whole different discussion...but the actual face value ticket prices that Swift and her promotions company charged. "I cant believe it was more than $500 for seats up front.....". Way too much in some people's eyes. But I disagree.....given the number of people who were willing to pay these 'exorbident" prices, but didn't get the opportunity....one could argue that she wasn't charging enough.
I am admittedly a bit of a supply and demand "purist" when it comes to these things, but in an efficient market prices will always move toward the "market clearing price"...the price at which everyone willing the pay the price per unit has one avaialble to them, and the supplier reain with no extra units. I.e. if you have 500 widgets, and 5000 people willing to pay your set price, your price is too low.....but if you set a price, and only 250 people are willing to pay it, your price is too high. Given that that are liyerally millions of people who were willing to pay Taylor's swifts price, but did not have the ability due to limited availability, and probably 10s of thousands who are going to pay a much higher price on the secondary market.............her pricing is clearly too low.
I am admittedly a bit of a supply and demand "purist" when it comes to these things, but in an efficient market prices will always move toward the "market clearing price"...the price at which everyone willing the pay the price per unit has one avaialble to them, and the supplier reain with no extra units. I.e. if you have 500 widgets, and 5000 people willing to pay your set price, your price is too low.....but if you set a price, and only 250 people are willing to pay it, your price is too high. Given that that are liyerally millions of people who were willing to pay Taylor's swifts price, but did not have the ability due to limited availability, and probably 10s of thousands who are going to pay a much higher price on the secondary market.............her pricing is clearly too low.