It may be a cyclical male fashion thing.
This, from the mid-1990's.
from Wikipedia:
Metrosexual
From Wikipedia, the free encyclopedia

A
statue of
Beau Brummell on
Jermyn Street, a street famous for high-class tailoring.
Metrosexual (a
portmanteau of
metropolitan and
heterosexual) is a term for a man who is especially meticulous about his personal style, grooming and appearance. It is often used to refer to heterosexual men who are perceived to be
'effeminate' rather than strictly adhering to stereotypical
masculinity standards.
Origin
The term
metrosexual originated in an article by
Mark Simpson published on November 15, 1994, in
The Independent. Although various sources attributed the term to
Marian Salzman, she credited Simpson as the original source for her usage of the word.
Metrosexual man, the single young man with a high
disposable income, living or working in the city (because that's where all the best shops are), is perhaps the most promising consumer market of the decade. In the Eighties he was only to be found inside fashion magazines such as
GQ. In the Nineties, he's everywhere and he's going shopping.
The typical metrosexual is a young man with money to spend, living in or within easy reach of a metropolis—because that's where all the best shops, clubs, gyms and hairdressers are. He might be officially gay, straight or bisexual, but this is utterly immaterial because he has clearly taken himself as his own love object and pleasure as his sexual preference.
The advertising agency
Euro RSCG Worldwide adopted the term shortly thereafter for a marketing study. In 2003,
The New York Times ran a story, "Metrosexuals Come Out". The term and its connotations continued to roll steadily into more news outlets around the world. Though it did represent a complex and gradual change in the shopping and self-presentation habits of both men and women, the idea of metrosexuality was often distilled in the media down to a few men and a short checklist of vanities, like skin care products, scented candles and costly, colorful dress shirts and pricey designer jeans.
It was this image of the metrosexual—that of a straight young man who got pedicures and facials, practiced aromatherapy and spent freely on clothes—that contributed to a backlash against the term from men who merely wanted to feel free to take more care with their appearance than had been the norm in the 1990s, when companies abandoned dress codes, Dockers khakis became a popular brand, and XL, or extra-large, became the one size that fit all. A
60 Minutes story on 1960s–70s pro footballer
Joe Namath suggested he was "perhaps, America's first metrosexual" after filming his most famous ad sporting Beautymist pantyhose.
The term metrosexual has also been used in a pejorative fashion to refer to an effeminate or gay man.