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You could still use the blonde photos. Just make sure it's clear in your ad that your hair color has changed. Some customers dont care about hair color, others do, but if they know ahead of time... not a big deal. Same for if you change the length. You dont need a new photoshoot every time...

30 minute drive will mean a more noticeable decrease in shorter visits. The Half hour ones and if someone is offering quickies. But in reality you're probably 15 minutes away from any establishment already so an extra 15 on both ends is not much in terms of time if booking 60 minutes. (Total...