Click here to see what the average attendance at CFL games is, along with how it compares to other North American leagues.
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Toronto has the largest market in the CFL, and the lowest attendance, (less than half of Winnipeg). With so many other entertainment options, there's no guarantee that the crowds will show up for a fringe sport, and let's be realistic - WNBA is a fringe sport. Perhaps attendance might be good initially, but is there sustainability in this market?
Arena Football didn't last long here. I saw one game because they were giving away free tickets at a blood donor clinic. I was sitting around the midfield stripe in the first few rows of the upper deck. Part way through the first quarter, an usher came to our section, and told everyone to move down to empty seats in the lower bowl. They wanted the TV audience to have the false impression that the arena was full. The Phantoms were gone after two seasons.
I vaguely remember a team named The Toronto Shooting Stars. I don't remember the sport, but it might have been Roller Skate Hockey, or indoor soccer. I just remember that The New VR had broadcasting rights. I can't even find a mention of the team on the Internet.
Time will tell if Toronto wants a permanent WNBA franchise, or whether the team will have relocated before the scheduled expansion ends in 2030.
I could see ticket giveaways being a marketing strategy early on, but the fans who shell out real money for good seats likely won't do that for long if the person sitting next to them got in for a Harvey's coupon and a canned food donation to a food bank.