Who's Bad Bunny?

wigglee

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Oct 13, 2010
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I am a frequent concert-goer and I go to see both classic bands and newly emerged bands. I still purchase new music, and I am always interested in exploring the latest thing. I don't care for Bad Bunny. I also don't care for many other artists, of different ethnicities and/or different cultures, who produce superficial and often vulgar art (especially when it is performed to a large audience of children). I watched the entire Bad Bunny performance. I saw no point in changing the channel, and some people watching with me definitely were curious to see Bad Bunny. I thought the performance was visually creative, although there were moments of messaging that I thought were too "on the nose" and lacked any subtlety. I'm also not a fan of Kid Rock's music, so I'm unlikely to check out that performance. However, the viewership that the Kid Rock performance received as an internet only broadcast is truly impressive.

Because I don't speak Spanish, I checked the lyrical translations of the Bad Bunny performance after the game. I was shocked at what the censors let through, considering that 40 million Americans DO speak Spanish. Surely, there will be FCC consequences and many questions about the lack of censorship, and whether the spanish performance played a role in that failure.

The bottom line is this was a business gamble by the NFL, whose only guiding principle is profit. They are gambling that they can attract more new paying latino customers than the number of average middle class white American citizen fans (their loyal customer base since the inception of the league) they will lose in the attempt. I understand the gamble in theory, but I have yet to see a business succeed which abandoned its most loyal customers for potential customers. We'll see, but I think the NFL is a business on the cusp of its decline. I have already voted with my wallet (albeit before the Bad Bunny gambit).
where is the transcript of the english translation? Can you post a link? Don't worry about the NFL. That game sucked but in general the games are entertaining and people love it.
 
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RobI

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Mar 28, 2009
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Why hate so much?

We've had alternative halftime shows before and we will in the future.
I can't blame someone who didn't want to sit through a halftime show in Spanish.

Now I'm surprised no one has mentioned the twerking dancers. Now that was a show. 😍
Why hate? because as someone (probably Whiston Churchill) once said, Hate is like drinking poison and expecting the other person to die; and that person has always died, usually by natural causes after living a full life and not giving a shit about your feelings.


Agree, the halftime dancers were better than the Patriots. We need to bring sexy back to TERB.

 

RobI

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HAHAHA it's a good one :)

All right, but what we never hear about extremism is its advantages.

[00:16] Well, the biggest advantage of extremism is that it makes you feel good because it provides you with enemies. Let me explain: the great thing about having enemies is that you can pretend that all the badness in the whole world is in your enemies and all the goodness in the whole world is in you. Attractive, isn't it?

[00:37] So, if you have a lot of anger and resentment in you anyway, and you therefore enjoy abusing people, then you can pretend that you're only doing it because these enemies of yours are such very bad persons and that if it wasn't for them, you'd actually be good-natured and courteous and rational all the time. So if you want to feel good, become an extremist.

[00:56] Okay, now you have a choice. If you join the hard left, they'll give you their list of authorised enemies: almost all kinds of authority, especially the police, the City, Americans, judges, multinational corporations, public schools, friars, newspaper owners, fox hunters, generals, fast-talkers, and of course, moderates.

[01:25] Or if you'd rather be an extremist on the hard right, no problem—fine. You still get a lovely list of enemies, only they're different ones: noisy minority groups, unions, Russia, weirdos, demonstrators, welfare sponges, meddlesome clergy, peace [activists], the BBC, strikers, social workers, communists, and of course, moderates and upstart actors.

[01:45] Now, once you're armed with one of these super lists of enemies, you can be as nasty as you like and yet feel your behaviour is morally justified. So you can strut around abusing people and telling them you could eat them for breakfast and still think of yourself as a champion of the truth, a fighter for the greater good—and not the rather sad, paranoid schizoid that you really are.
 
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mandrill

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Aug 23, 2001
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No. Bud Light is basically a case study in failing to understand your customers, digging yourself into a hole, and then continuing to dig once the hole is pointed out. The brand suffered self-inflicted damage that it will likely never fully recover from.

In contrast, the Bad Bunny halftime show was hyped up by people on both sides of the political spectrum - MAGA types promised the apocalypse, progressive media talked about him like he was a cross between John Lennon and Nelson Mandela - but it was ultimately just a musical performance. I’m a middle-aged white guy (albeit one who speaks passable Spanish and has spent a fair amount of time in Latin America) and unabashedly right-of-center politically: I read the predictions of doom about Bad Bunny’s appearance over the last few weeks, but in the end, you’d have to try really effing hard to find something to be upset about with the actual show, which I’d rank as above-average and I’m guessing younger people liked even more. And frankly, I’m sick of all the rage addicts working overtime trying to manufacture controversies. Bad Bunny’s halftime show was not politically charged, and the worst thing you can say is that none of his songs were in English, which, in 2026, isn’t exactly shocking. I could see people being upset if, every year, the NFL brought in a foreign-language performer to headline the Super Bowl halftime show, but once every few years? Seriously, who cares?

Moreover, the future of the NFL is (1) global in a broad sense and (2) Latin more specifically. I’m a Houston Texans fan, and I try to attend a game or two every year with my kids. Maybe things are different in less diverse cities like Seattle or Kansas City, but I can tell you that at this point, roughly half of the fans who actually come out to games and tailgates are Latinos. A Cuban-American, Fernando Mendoza, is about to go as the #1 pick in the draft to the Las Vegas Raiders - already one of the more popular franchises with Latin American fans - and my guess is that he’s going to be a star. You think he might sell a few jerseys? The NFL isn’t dumb: having already captured American women and girls as fans over the past generation or so of marketing, it knows that recently-arrived Latinos and people in places like Mexico and Brazil are the next frontier. This wasn’t Bud Light, not even close.

(23) Has the NFL, with the Bad Bunny Super Bowl halftime show, now outdone Bud Lite in terms of bad merchandizing? - Quora
 

Dutch Oven

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Feb 12, 2019
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View attachment 552070

No. Bud Light is basically a case study in failing to understand your customers, digging yourself into a hole, and then continuing to dig once the hole is pointed out. The brand suffered self-inflicted damage that it will likely never fully recover from.

In contrast, the Bad Bunny halftime show was hyped up by people on both sides of the political spectrum - MAGA types promised the apocalypse, progressive media talked about him like he was a cross between John Lennon and Nelson Mandela - but it was ultimately just a musical performance. I’m a middle-aged white guy (albeit one who speaks passable Spanish and has spent a fair amount of time in Latin America) and unabashedly right-of-center politically: I read the predictions of doom about Bad Bunny’s appearance over the last few weeks, but in the end, you’d have to try really effing hard to find something to be upset about with the actual show, which I’d rank as above-average and I’m guessing younger people liked even more. And frankly, I’m sick of all the rage addicts working overtime trying to manufacture controversies. Bad Bunny’s halftime show was not politically charged, and the worst thing you can say is that none of his songs were in English, which, in 2026, isn’t exactly shocking. I could see people being upset if, every year, the NFL brought in a foreign-language performer to headline the Super Bowl halftime show, but once every few years? Seriously, who cares?

Moreover, the future of the NFL is (1) global in a broad sense and (2) Latin more specifically. I’m a Houston Texans fan, and I try to attend a game or two every year with my kids. Maybe things are different in less diverse cities like Seattle or Kansas City, but I can tell you that at this point, roughly half of the fans who actually come out to games and tailgates are Latinos. A Cuban-American, Fernando Mendoza, is about to go as the #1 pick in the draft to the Las Vegas Raiders - already one of the more popular franchises with Latin American fans - and my guess is that he’s going to be a star. You think he might sell a few jerseys? The NFL isn’t dumb: having already captured American women and girls as fans over the past generation or so of marketing, it knows that recently-arrived Latinos and people in places like Mexico and Brazil are the next frontier. This wasn’t Bud Light, not even close.

(23) Has the NFL, with the Bad Bunny Super Bowl halftime show, now outdone Bud Lite in terms of bad merchandizing? - Quora
So much here to comment on. The NFL knows what they are doing? Let's see.

1. Super Bowl ratings are DOWN from their peaks in the mid 2010's and the mid 1980s. I think they had already started losing some of their fanbase with their woke initiatives, and now they are chasing a new audience. Good luck prying Latinos away from soccer! The NFL owners would like to think their market is boundless, but I think they should already have learned otherwise. (BTW, Sony Music, who distributes Bad Bunny, was smarter than the NFL. They DID NOT amp up their distribution of Bad Bunny records to the North American market in preparation for his half time appearance. What does that tell you?)

2. You are a Canadian Houston Texans fan? Why? Not an easy game to get to, and no real success as a franchise. Since their inception in 2002, they have only 6 winning seasons and they've never been to a Super Bowl. Their playoff record is 7-9. They currently have one of the only young quarterbacks who actually regressed in performance this year! Who is your favourite hockey team - Columbus?

3. No, the worst thing Bad Bunny did was rally for unification of Latinos across North and South America ("we are all America'), in rejection of the cultures of the nations involved, and a clear clap back against Trump's Gulf of America shenanigans. That was clearly political.

4. Mendoza will be a bust. Not because he's Latino, but because he's just too lightly built to run against NFL defences. He's a sub-par pocket passer, so he needs to scramble. Did you watch him play this year? Because of him, and others in his draft class, this year is being evaluated as the weakest QB draft class in a decade.

5. YOU are right of centre? Maybe in a fantasy world where the CBC is in the centre!

6. Who cares who the half time show is? Real NFL fans view the Super Bowl as a celebration of the sport and the culture responsible for it. They don't want performers who don't celebrate that culture. Same reason that the Alberta beef producers won't be having KD Lang perform at their annual gala any time soon.
 
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Dutch Oven

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Looks like a sad day for Dutch!
There's nothing sadder than someone who has something of a point to make but can't resist the urge to skew the point with some inaccuracy. What the FCC actually said is they would not be proceeding further in the absence of further evidence.

On that point, read the Snopes review of the performance (the most forgiving review of the BB performance). The broadcasters are relying on the "BB only mumbled it" defence. If that was so persuasive an argument, we could now scrub the Presidential record of everything Biden ever said! Maybe, along with his autopen shenanigans, he wasn't even the President at all!

Of course, mumbling is not a complete FCC defence. Context often fills in the blanks for mumbled or omitted words. Leading a profane cheering section is also an FCC violation. Maybe the FCC is awaiting the contextual evidence, including the fact that people in the crowd (at the performance) filled in those naughty missing words? I'm sure there will be more to say on this one. I'd like to see what would happen if you walked into an FCC hearing and mumbled "F the FCC!", and then when called to account said "I didn't say nthin' cuz I only mumbled. We Are All America!"?
 

mandrill

monkey
Aug 23, 2001
90,141
145,626
113
So much here to comment on. The NFL knows what they are doing? Let's see.

1. Super Bowl ratings are DOWN from their peaks in the mid 2010's and the mid 1980s. I think they had already started losing some of their fanbase with their woke initiatives, and now they are chasing a new audience. Good luck prying Latinos away from soccer! The NFL owners would like to think their market is boundless, but I think they should already have learned otherwise. (BTW, Sony Music, who distributes Bad Bunny, was smarter than the NFL. They DID NOT amp up their distribution of Bad Bunny records to the North American market in preparation for his half time appearance. What does that tell you?)

2. You are a Canadian Houston Texans fan? Why? Not an easy game to get to, and no real success as a franchise. Since their inception in 2002, they have only 6 winning seasons and they've never been to a Super Bowl. Their playoff record is 7-9. They currently have one of the only young quarterbacks who actually regressed in performance this year! Who is your favourite hockey team - Columbus?

3. No, the worst thing Bad Bunny did was rally for unification of Latinos across North and South America ("we are all America'), in rejection of the cultures of the nations involved, and a clear clap back against Trump's Gulf of America shenanigans. That was clearly political.

4. Mendoza will be a bust. Not because he's Latino, but because he's just too lightly built to run against NFL defences. He's a sub-par pocket passer, so he needs to scramble. Did you watch him play this year? Because of him, and others in his draft class, this year is being evaluated as the weakest QB draft class in a decade.

5. YOU are right of centre? Maybe in a fantasy world where the CBC is in the centre!

6. Who cares who the half time show is? Real NFL fans view the Super Bowl as a celebration of the sport and the culture responsible for it. They don't want performers who don't celebrate that culture. Same reason that the Alberta beef producers won't be having KD Lang perform at their annual gala any time soon.
So you're actually saying that people aren't watching a major league sport because the league made "woke decisions"??!?!?!?!

People either like a sport or they don't, Dutch.

And Bad Bunny is apparently the top selling artist of the last year.

SMH.
 
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