Since you did mentioned goalposts … It's clear that MAGA means adopting the approved posture the wide-asses in the stands decree as PC. They may talk free speech, but it's only freedom to sing with their choir.I think that's silly rhetoric and a way to shutdown the opposition. Deplorables was too in people's faces.
To me, MAGA simply means stop being PC pussies and stop letting the Left move the goalposts. I know blacks, not many but some, who are attracted to the boldness of it all.
Speaking of MAGA and silly rhetoric, no one has yet come up with an answer, in all the times I've asked: What part of history is the 'Again' in that mantra referring to?
When was America great? Why did it decline? Besides hiring all the wrong people, and having to fire them, what has the man whose catchphrase it is, done to build it up again?