To me this is just another avenue for the ladies to market their services, particularly the non-pro, semi-pro or whatever the correct term to describe these ladies these days...you know the ones who maybe short on rent and want to catch up with the bills and what have you and if they are open to providing services, in their own terms and conditions, in exchange for *help* in return, who are we to judge...
The demise of BP has no doubt had an impact on the industry, at least for these non-pro/semi-pro. There are too many bait and switch and scammers on LL, Locanto, and ListCrawler and CL and Kijiji are not meant for this, or at least you have to be super creative so your ads don't get flagged the moment you post something.
I say whatever works for the ladies will work for us lol. If starting out with a cuddling sessions means breaking the ice, getting to know each other and slowly leading to more intimate encounters then so be it!