Gillette's new commercial is drawing a huge backlash and boycotte..

omegaphallic · Jan 18, 2019

I'm backing out of the Gillette Boycotte, I can't lie to myself that it's not an attack on free speech.

I got swept up in the moment, but as I calm down, I simply can't ignore the voice of my conscience calling me a hypocrite for using tactics I hate when SJWs, Christians, and others use them.

I really tried to be a team player, but I realized I can't betrayed my values by bullying Gillette into silence for saying something I didn't and still think was stupid.

It was stupid and hypocritical thing for them to say, but that does not justify my own hypocracy, I have to be true to my values and that includes not bullying someone into silence.

I'm pulling my support for this boycotte on all social media platforms were I gave support to it in the first place.

Feel free to bash me or call me a traitor if you want, but I have to do what I believe if right and undo my hypocracy.

Sophia Sinclair · Jan 18, 2019

omegaphallic said:
I'm backing out of the Gillette Boycotte, I can't lie to myself that it's not an attack on free speech.

I got swept up in the moment, but as I calm down, I simply can't ignore the voice of my conscience calling me a hypocrite for using tactics I hate when SJWs, Christians, and others use them.

I really tried to be a team player, but I realized I can't betrayed my values by bullying Gillette into silence for saying something I didn't and still think was stupid.

It was stupid and hypocritical thing for them to say, but that does not justify my own hypocracy, I have to be true to my values and that includes not bullying someone into silence.

I'm pulling my support for this boycotte on all social media platforms were I gave support to it in the first place.

Feel free to bash me or call me a traitor if you want, but I have to do what I believe if right and undo my hypocracy.

We're all entitled to change our opinion or mind, especially when presented with things that help us see the other side or a contributing factor that we missed in the first place. It's not only a woman's perogative.

It takes a big person to do so.

Smallcock · Jan 18, 2019

omegaphallic said:
I'm backing out of the Gillette Boycotte, I can't lie to myself that it's not an attack on free speech.

A boycott is not an attack on free speech nor is it bullying. If a company released an ad saying they support genocide, boycotting them on that basis would not impact their right to free speech. Free speech grifters attack the fact that there may be consequences to said speech.

simba_one · Jan 18, 2019

Garrett said:
An interesting article on Gillette losing market share, why their multi-blade razors are a bad choice, and how they have been a patent troll trying to shut down competition with lousy lawsuits (after all, what else is a sociopathic conglomerate with a huge legal team going to do).

https://www.vox.com/the-goods/2018/12/11/18134456/best-razor-gillette-harrys-dollar-shave-club

Whether you like the ad or not, it is simply a lousy overpriced product. To launch this ad campaign when you are this vulnerable is a horrible business decision.

Actually like Jessica mentioned earlier in this thread the Mach 3 and Sensor line are very reasonably priced and are fine razors. A four pack of Sensor 3 disposables can be had for under $6.00 at Amazon.ca. Pretty cheap for great quality.

nomos · Jan 18, 2019

I've watched the commercial again and again and I simply do not understand what the controversy is about. I think it is in fact a great commercial with a very relevant message. Anybody with a mother, a sister, a daughter, or a wife would appreciate it and agree with it.

Smallcock · Jan 18, 2019

My pregnant husband loved this. Thank you!

Gillette: The best a ma’am can get.

My boyfriend likes this ad nearly as much as my husband....

Feminists will be Feminists

lol.

icespot · Jan 19, 2019

Why is it that if a male dislikes the commercial, suddenly its assumed that he feels threaten???

I hate the assumption that males are responsible for the oppression of women.

Women are and will always be stronger than men.

Men only habe one advantage over women and thats brute force.

I have never kept my mouth shot when i have seen a person in need, and every time i faced that situation there has been a stranger be it woman or man, thats backed me up, or i have backed them up.

It's time to create unity in the sexes, and no more divisions.

My wife is a strong, independent and very successful woman. Who will not associate herself with the feminist movement.

shakenbake · Jan 19, 2019

omegaphallic said:
Gillette's new commercial is drawing a huge backlash and boycotte.

https://youtu.be/koPmuEyP3a0

Around 10 times as many dislikes then likes and that is after a lot of comments and dislikes got deleted.

Fuck Gillette, Bic and other shit like that. I buy stuff like Merkur from Germany and Feather made in Japan. Longer service life and better shaves, without being labelled as a toxic male.

https://www.fendrihan.ca/products/1...CFFaqCTovQOQkew9rzRctlDqoLKhCHyBoCJiEQAvD_BwE

https://www.amazon.ca/Feather-Razor...ocphy=9000758&hvtargid=pla-570903866871&psc=1

frankcastle · Jan 19, 2019

icespot said:
Why is it that if a male dislikes the commercial, suddenly its assumed that he feels threaten???

It's not an assumption when posters specifically say they feel this commercial implies many men are bad.

Or when they try and turn the tables and say why not show women behaving badly.

frankcastle · Jan 19, 2019

Garrett said:
If you are happy with them, that is all that matters. However, if you read the article, some interesting aspects are:

* Gillette's extreme multi blade razors are bad for your skin. Now they want to market a two blade razor. Go figure.
* Gillette attempted to use weak patents to shut down the competition. Embarrassingly so IMHO. This is what big corporations do.
* Gillette then had to cut prices as they were losing market share. They did not do this out of generosity. This has traditionally been a high margin business.

We all make our choices. I still recommend a shave from a good barber (or a beautiful redhead) with a straight razor. Life is too short not to have some luxury.

I'd also add that if we look more closely it would not be surprising if Gillette might own other brands.

I think Gillette also came under fire for cheap labour and having higher prices for women's razors.

If you choose to not buy Gillette for these types of reasons like the ones that Garrett made I get that.

What I don't understand is the thin skinned grasping arguments that some are making. But I guess much like what product you choose to buy you can also choose what to be offended by (even if it's stupid).

basketcase · Jan 19, 2019

10 pages prove that the Gillette knew exactly what they were doing with this campaign.

K Douglas · Jan 19, 2019

omegaphallic said:
I'm backing out of the Gillette Boycotte, I can't lie to myself that it's not an attack on free speech.

I got swept up in the moment, but as I calm down, I simply can't ignore the voice of my conscience calling me a hypocrite for using tactics I hate when SJWs, Christians, and others use them.

I really tried to be a team player, but I realized I can't betrayed my values by bullying Gillette into silence for saying something I didn't and still think was stupid.

It was stupid and hypocritical thing for them to say, but that does not justify my own hypocracy, I have to be true to my values and that includes not bullying someone into silence.

I'm pulling my support for this boycotte on all social media platforms were I gave support to it in the first place.

Feel free to bash me or call me a traitor if you want, but I have to do what I believe if right and undo my hypocracy.

I don't support boycotts in general. But Gillette needs to be held accountable for its insulting and irresponsible advertising campaign.

K Douglas · Jan 19, 2019

basketcase said:
10 pages prove that the Gillette knew exactly what they were doing with this campaign.

#32 Gillette
BRAND VALUE
$17.1B
INDUSTRY
Consumer Packaged Goods
FOUNDED
1904
COUNTRY
United States
SALES
$6.6B
HEADQUARTERS
Boston, Massachusetts
As of May 23, 2018
The Gillette product line of razors and personal care products became part of Procter & Gamble when P&G bought the company in 2005. Razors are one of the most profitable businesses for P&G. The company's razors are used by 750 million men in more than 200 million countries, according to Euromonitor. But online sellers like Dollar Shave Club have dinged Gillette in the U.S. Market share is down six straight years and was 54% in 2016 versus 70% in 2010, per Euromonitor. Sales dropped a further 3% in 2017. Gillette introduced its own online subscription service in 2014. The brand's slogan is "The Best A Man Can Get." Gillette pays $7 million annually for the naming rights to Gillette Stadium, which houses the New England Patriots of the NFL.

I don't think that alienating your base (mature over 40 males) is going to help increase market share. Gillette is one of the most recognized name brands it doesn't need the publicity of a controversial advertising campaign. I'm not a marketing guru by any stretch but I can't see how this campaign helps their position in the marketplace. If I was a shareholder of P&G I'd be pretty irate.

icespot · Jan 20, 2019

frankcastle said:
It's not an assumption when posters specifically say they feel this commercial implies many men are bad.

Or when they try and turn the tables and say why not show women behaving badly.

If you ever take a course on interview and statement analysis. One technique that is used to measure a persons credibility is to insult them. One way to achieve that is by questioning their honesty. Its as simple as asking their name, then telling them you don't believe them and request to spell it. The person being interviewed gets pist off and the behavior is observed. So that when you get to the reason of the interview and you accuse that person of being guilty of the crime. You know the expected reaction. Everyone gets offended when they are falsely accused of something they didnt do. Only the guilty have no problem and they don't lose it.

So what you are seeing, is 92% of the male population getting pist off, but it's not just the commercial it's all the other shit that has been going on.

The commercial is just the straw that broke thr camels back and guillette just happen to have done it.

So fuck them and all their products until they give an apology.

If you think thats bullshit what i have said, why is it that a huge fuzz and rightfully so was made when 4% of female rcmp officers was sexually harassed, but nothing was done when the government learmed that 82% of male officers had been bullied and harassed, and only one male officer was brave enough to file a sexual harassment complaint. Additionally as someone said here, male officers officers do not have a monopoly on poor behavior, female officers are bullies, just like men. But true at a lower percentage than the male counterparts.

Thats why now they face a 1 billion lawsuit and if they fight it, they will lose. The list of victims is fucking long.

Which brings us back to 18% being the idiots that fucked it up for everyone.

K Douglas · Jan 20, 2019

Garrett said:
Is it really stupid? I agree some of the objections are weak, or even stupid, but you get a lot of stupid on the internet (for and against). When I look at this in practical terms...

* Gillette's own tagline is "We've all got work to do. And it starts today." That is a blanket statement. There is nothing selective about it.
* There is a plethora of anti-male propaganda out there, and this just piles on. The patriarchy, white male privilege, the wage gap (which oddly enough, has very little to do with gender), etc.
* There are real societal issues but the media prints the headline and none of the science. Gillette has decided to pile on, against their base.
* They use a lot of questionable images, and concepts. In addition, the demographics shown in the video are highly calculated, and negative. Nothing is by accident.

I love free speech, and I encourage people to say every thought that comes into their head so I better understand who I am dealing with (and, of course, it works both ways .

In this case, Gillette has launched a campaign they feel is in their corporate best interests, that really does take on their entire base. "We've all got work to do." Really? From P&G?

In my business, I always bring people back to the question of "how does this make us $". I see no upside with this campaign. This is a bunch of insulated ideologues locked in a room, coming up with a bad idea. Now they are hiring firms to improve their youtube rankings, because it is a candidate for the most unliked video of all time.

I think the only "stupid" here is on the part of Gillette. Even if you like their message, in business terms this is a nightmare. The added irony is, what do you think the proponents of the ad would think about men who see escorts? This is now an illegal activity, legislated against by conservatives and liberals, and in the media it is typically associated with the horrors of human trafficking. Considering the video vilifies a man wanting to talk to an attractive woman, the answer is pretty apparent. At least we know Gillette is pro-cock-blocking.

Once again, I have no dog in this fight, other than being fascinated by a major business blunder by a brand in crisis that should know better.

Very well said. I couldn't agree more. I think when all is said and done, Gillette is going to really regret this ad.

Smallcock · Jan 20, 2019

Garrett said:
The added irony is, what do you think the proponents of the ad would think about men who see escorts? This is now an illegal activity, legislated against by conservatives and liberals, and in the media it is typically associated with the horrors of human trafficking. Considering the video vilifies a man wanting to talk to an attractive woman, the answer is pretty apparent. At least we know Gillette is pro-cock-blocking.

No doubt escorting would be seen as bad behavior by men (but not women). Escorting would be portrayed as a creation of the patriarchy that results in the subjugation of women. The reality, of course, is that escorting is a business, that women and men engage in of their own free will. But that doesn't align with the omnipresent anti-male narrative of today. Modern feminists are ideologues that see everything in terms of power and oppression, and this way of thinking has filtered into the mainstream collective conscience via propaganda and radical left journalism. It's a large cancer that many men (and women) have become aware of and it needs to undergo chemotherapy.

canada-man · Jan 20, 2019

icespot · Jan 20, 2019

Lots of great points in the last few posts. Very well said and stated.

I would add that Gillette forgot to tell all terbis, sorry mean johns that paying for sexual services and encouraging others to objectify women is not cool. That is not the best a man can get. My father always told me to stau away from sex trade workers.

SplitSecond · Jan 20, 2019

I’m sure the man bun tiny testicle set would agree with Gillette

Jasmine Raine · Jan 21, 2019

Morisblackheart said:
Its very presumptuous and insinuates that all men are toxic, abusive and anti - women. .

As I have said through out this whole thread THAT IS WHAT YOU SEE. That is the message you see. I and others, see a different message. I see men standing up to bullying sexual harassment and teach boys right.

You see one thing, and I see another. I just wonder why you see what you do and I see what I do in the same ad. Sorry, I wonder what has gone in the heads and lives of those of you who see only negative.

But I always wonder that. This ad is now last weeks news. I will say I will keep supporting considering what I read and quote below. Way to go Gillette!

Gillette spokesman Corey Manuel said despite the criticism, the company has no plans to pull back on the ad campaign, which includes donating $1 million annually for the next three years to nonprofits that help young men achieve success. The first contribution went to the Boys and Girls Club of America, Manuel said.

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