Apart from the above, websites allow an opportunity to measure and judge quality. These days, anyone can have a website but it is the details that seem to separate seemingly good operations from fly-by-nighters. More so than ruling-in, websites are great for ruling-out potential cantidates, agency or escort.
Where the fragrance industry sells hope, this business sells a fantasy sure-thing. Pictures allow the client to build a detailed imagined fantasy dreamscape of the encounter prior to its occurance. Voice displays are (or would be) an important component in the construction of such a dreamscape.
Of course, many sites are simply horriffic. They feature outdated material, dead or pruient links, inconsistent design, bad design (dark backgrounds and dark text, yellow text on white background, too many fonts, and worst, cheesy graphics and images.) The best designed sites are those such as Google - streamlined, clean, and simple.