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Wi-Fi Hotspots...Good for business ?

Fred Zed

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Dec 31, 1969
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Cost and benefit analysis
One question that would pop into mind is the profitability aspect of WiFi in terms of its indirect effects on business establishments. When you consider the costs versus the benefits, do businesses come out at a net advantage?

Take for example a chain of popular coffee joints that runs prepaid public-access WiFi hotspots. What's stopping patrons from buying a single cup of drip-brew and staying at their tables for an entire afternoon? This gets even worse if the WiFi hotspot is free, moreso if it's the cafe itself that runs the network.The point being the tendency of people to have one over everyone else, it is likely that a WiFi user would take advantage of the facilities more than he should, and this could be the cost of the establishment, and possibly other patrons who are unable to be seated:

http://forevergeek.com/fg_commentary/wifi_and_cafes_a_good_mix.php
 
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